JOB DESCRIPTION / ROLE
Job Type:
Full Time
Job Location:
Dubai, UAE
Nationality:
Any Nationality
Salary:
Not Specified
Gender:
Not Specified
Arabic Fluency:
Not Specified
Job Function:
Marketing, Advertising & PR
Company Industry:
Marketing, Advertising & PR
Job purpose:
Duties for the digital marketing role will include campaign management and setting up conversion pixels to track campaign ROI.
Duties and responsibilities:
- Administration of email marketing (experience in Oracle Eloqua), SMS, and digital marketing platforms (Facebook Business Manager, Google Ads, and other Google tools).
- Execute email marketing campaigns, nurturing campaigns, web form creation processing, and landing page creation.
- Data management and segmentation for all digital marketing campaigns.
- Collating and analyzing data from all digital marketing channels to track ROI.
- Providing actionable insight to marketing teams.
- Set up marketing channel tracking using Google Analytics/Google Tag Manager.
- Perform website audits and SEO.
- Coordinate with media agencies to monitor ongoing digital and social advertisements.
- Provide campaign best practice support, guidance, and training to marketing.
Requirements:
- Qualification in business and/or marketing management degree or related disciplines, with a minimum of 2 years’ experience.
- At least 2 years’ relevant experience in an agency or in-house; UAE/GCC experience preferred.
- Fluency in both spoken and written English.
- Good level of competency in Oracle Eloqua.
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