JOB DESCRIPTION / ROLE
Digital Marketing Associate (UAE Experience)
COMPANY INTRODUCTION
Introducing MAAC Home, a luxury furniture brand born in Dubai, where your dream home takes shape. We are thrilled to embark on this exciting journey, redefining the world of home decor and furnishings. Our mission is clear and ambitious to transform your living spaces into stylish, comfortable and inspiring havens.
At MAAC Home, we recognize that your home reflects your unique taste and personality. That is why we are unveiling an exclusive collection of over 1000 designs that will captivate your imagination. Our commitment to excellence is solid with leveraged cutting-edge e-commerce to bring our premium products closer to you.
We are dedicated to staying ahead of the curve, regularly updating our inventory to offer the latest trends and innovations in home furnishings. With a timeless range of modern marvels, there is something for everyone at MAAC Home.
MAAC Home surpasses mere products as we are dedicated to crafting an exceptional shopping experience. Our team is here to guide your every step and help you create your dream home. Our values of trust, mutual responsibility and transparency reinforce everything we do, ensuring you can shop with confidence in the global marketplace.
Welcome to MAAC Home, where the possibilities for your home are limitless. Join us on this exciting journey and together, let us turn your dream home into reality.
Position Overview
We are seeking an experienced and results-driven Digital Marketing Associate (Min. 3 Years UAE Experience ONLY) to lead and execute the digital marketing initiatives for our brand in the Fashion, Home Décor, and Furniture industries. The ideal candidate will have extensive knowledge of digital marketing strategies, paid media campaign management, creative optimization, and analytics, with a proven track record of delivering ROI-driven campaigns in the UAE market.
Key Responsibilities
Digital Marketing Strategy
• Develop, implement, and manage comprehensive digital marketing strategies tailored to the Fashion, Home Décor, and Furniture industries.
• Align digital campaigns with overall business objectives and market trends.
• Identify new opportunities and platforms to enhance brand visibility.
Paid Media Campaign Management
• Plan, execute, and optimize paid media campaigns across platforms: Google Ads, Meta (Facebook & Instagram), YouTube, TikTok, LinkedIn, Snapchat, and others as relevant.
• Monitor and optimize campaigns to achieve maximum ROI and key performance indicators (KPIs).
• A/B test ad creatives, copy, and targeting to enhance campaign performance.
Graphics Creation and Optimization
• Collaborate with the design team to develop compelling ad creatives and visuals tailored to the target audience.
• Ensure that all graphics are optimized for platform requirements and performance.
Analytics and Reporting
• Utilize analytics tools (e.g., Google Analytics, Meta Insights, and other platform analytics) to track performance and generate actionable insights.
• Prepare detailed performance reports, highlighting successes, challenges, and opportunities for improvement.
Audience and Market Research
• Conduct in-depth research to understand audience behavior, market trends, and competitor activities in the UAE region.
• Utilize findings to refine targeting strategies and campaign objectives.
Budget Management
• Allocate and manage budgets effectively across multiple platforms to ensure optimal campaign performance.
• Track spending and make adjustments based on performance metrics.
Compliance and Best Practices
• Ensure all campaigns adhere to platform policies, local regulations, and industry best practices.
• Stay updated on platform algorithm changes and digital marketing trends.
Other Responsibilities
• Oversee SEO and content strategies to complement paid campaigns.
• Collaborate with cross-functional teams, including sales, design, and product teams, to ensure brand consistency.
• Explore and implement emerging technologies and tools to enhance marketing efforts.
Requirements:
Qualifications and Skills• Experience: Minimum 5 years of digital marketing experience, with at least 3 years in the UAE market, preferably in Fashion, Home Décor, or Furniture industries.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
Technical Skills:
• Proficiency in Google Ads, Meta Business Manager, YouTube Ads, TikTok Ads Manager, LinkedIn Campaign Manager, and other paid media platforms.
• Strong knowledge of analytics tools such as Google Analytics, Google Data Studio, and platform-specific insights tools.
• Familiarity with graphic design tools like Canva, Adobe Creative Suite (preferred).
Soft Skills:
• Excellent communication and presentation skills.
• Strong analytical mindset with a data-driven approach to decision-making.
• Creativity and ability to think outside the box.
What We Offer
• Competitive salary and benefits package.
• Opportunity to work with a dynamic team in a fast-growing industry.
• Career growth and development opportunities.
• Job Type: Full-time
Salary:
AED
4,000 to 6,000
per month inclusive of fixed allowances.
ABOUT THE COMPANY
Founded 20 years ago as a family office ARNN Group is multinational, diversified holding company that owns controlling interest in multiple companies and among various sectors including hospitality, real estate, business holding, acquisitions, investment, property management, tourism services and agriculture in Malaysia, UAE, Singapore, Australia and Montenegro.
The ARNN Group Montenegro has a strong presence in the hospitality, property and asset management fields. It operates upscale international franchise brands hotels and resorts and its exploring management and rental options in its expansion plan.
Headquarter offices in Kuala Lumpur (Malaysia) with regional offices in Dubai (UAE) and in Podgorica (Montenegro).
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