JOB DESCRIPTION / ROLE
• Database Acquisition and e-mail campaigns
• Search engines’ optimization / marketing activities
• Social media
• Online advertising
• Mobile marketing
• Tracking, analysis and control
• Providing information to sales teams on how to market digital products
• Creating and maintaining social networking channels
• Writing copy for email marketing campaigns
• Creating brochures and other printed materials to supplement online products
• Communicating key information relating to digital products to non-digital marketing colleagues
• Select and tailor appropriate campaign content for use on the private Portals as well as support with digital enablement.
• Monitor weekly traffic and engagement on private portal and drive engagement efforts with visitors.
• Responsible for assistance and implementing the digital media and Digital Marketing strategy for Al Marwan Group.
• Raise brand awareness, increase search engine visibility or increase lead generation.
• Understand website data using Google Analytics and then enhance website and external tactics to improve overall marketing performance.
REQUIREMENTS
• Must be familiar and have a passion for the digital world, especially social media
• Self-starter with ability to work in a fast-paced environment
• Must have an experience in Marketing
• Exceptional written and verbal communication skills
• Proven strategic sales experience.
• Proven experience in delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
ABOUT THE COMPANY
A leading contracting group in the UAE.
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