JOB DESCRIPTION / ROLE
Digital Marketing
• Develop and deliver Digital activity through the following media
• Website (Maintenance & Updating)
• Banner ads, Image ads, Text Ads, etc
• Mobile ads
• Update and maintain company websites
• To work with other departments and divisions within the organization and improve standards and efficiency of Digital Communications
• SMS Marketing
• Social Business Analytics / Web Analytics
• Online Marketing : online directories, Blogs, Forums
• Online Advertisement : Google Adwords, Facebook Advt, etc
Handling Social Media:
• Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
• Regularly feed back insights gained from social media monitoring to the Marketing Manager to help them evolve their strategies in a timely fashion
• Manage presence in social networking sites including Face book, Twitter, YouTube, Linked In & Google Plus and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
Online Rates:
• Compare online rates from different websites on regular basis.
• Competitive Analysis in terms of rates, advertisements, campaigns, etc, and prepare/submit the relevant reports to the management
REQUIREMENTS
• Experience :Minimum experience of two years in marketing environment (preferably using digital media) / brand development
• Education : Graduated in any discipline.
• Age :25 years and above.
• Creative and self-initiative
• Good organization and administration skills required Fluency within data base programs / MS –Excel preferred.
• Ability to work without supervision, to organize and track multiple bookings with large Amounts of detail necessary.
• Ability to meet deadlines, and work well in pressure situations.
• Must possess excellent ability to communicate in English.
• Excellent self correspondence skills.
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.
• In-depth knowledge and understanding of social media platforms.
ABOUT THE COMPANY
Providing market-leading standards in the field of vehicle rental services, Fast Rent A Car offers arguably the most comprehensive line-up of any company in the UAE.
Since its launch in 1990, Fast Rent A Car has focused on core values such as strong customer service and excellent value for money. This successful formula has seen the Abu Dhabi-based company grow across the Emirates to become the premier locally owned vehicle rental company.
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