Digital Marketing Executive

JOB DESCRIPTION / ROLE

Employment: Full Time

We invite applicants with strong expertise in the digital marketing sector to apply for our executive role. Candidates must have proven skills and knowledge with at least 2 years of experience in an executive or senior position with excellent team management abilities.

Our preferred applicant will be passionate and enthusiastic about the benefits of proactive, forward-focused digital marketing and understand how to create bespoke strategies to integrate across all channels and outreach activities.

Responsibilities:
• Contribute towards strategy development to extend existing strategies and build new approaches to engage with targeted customer demographics.
• Oversee all digital marketing activities on social media outlets, including paid online promotions, monitoring effectiveness against targets to increase brand awareness and positioning.
• Implement, monitor, and update SEO programs such as image and keyword optimization, research, and creative idea sharing for website publication and content marketing.
• Manage the preparation of email marketing and newsletters for digital publication and ensure all materials are circulated through the appropriate channels.
• Measure and report to the senior leadership team on progress made using advanced analytics tools, including Google Analytics.
• Provide guidance on emerging and ongoing trends within digital marketing specific to the company’s operating space.
• Liaise and correspond with media outlets, agencies, partners, and vendors to maintain strong business relationships.

Requirements:

• A strong track record of experience within an executive or senior leadership position.
• Outstanding communication capabilities and team management skills, including problem-solving.
• In-depth knowledge of the digital marketing space, including regulations, best practices, trends, and analytical tools.
• Good creative writing experience, and knowledge of information architecture with critical thinking abilities and excellent time management and delegation skills.
• At least a bachelor’s degree in a subject or field relevant to business strategy or digital marketing.
• Previous experience working with B2C or B2B social media ad campaigns, pay-per-click online advertising, including Google AdWords, email marketing campaigns, and SEO optimization.