The Digital Marketing & SEO Specialist will be responsible for developing and implementing optimizations across a variety of digital platforms. The ideal candidate will make recommendations on how to enhance the site’s performance and growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Contribute to creating awareness and developing the brand
• Develop, implement, and optimize SEO initiatives and strategies across all channels while maintaining the targeted budget.
• Evaluate and review marketing campaigns and SEO to make sure the correct mediums are being used and campaigns are effective.
• Perform continuous keyword research and competitive analysis to understand opportunities and gaps to address via strategic implementation.
• Increase websites traffic and leads through paid and organic searches.
• Recommends and implements technical SEO to lead to better crawling and indexing – such as XML Sitemaps, site speed alterations, structured data markup, etc.
• Remains up-to-date on emerging SEO tactics.
• Track marketing performance and prepare reports for management.
• Analyzes competitive data to drive search marketing and continually improve ECG’s online presence.