JOB DESCRIPTION / ROLE
Company Description
We are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement Joining Accor means embarking on a unique life journey to imagine tomorrow's hospitality.
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Job Description
Accor Hotels & Resorts Premium, Midscale, and Economy Brands across the Middle East, Africa, Turkey, Asia, and the Pacific region are seeking a talented and experienced social media Director to develop and execute social media campaigns and promotions in MEASPAC. The social media Director will carry a dual responsibility for MEASPAC and MEA, with overall responsibility for the strategy and execution of Accor's social media marketing efforts in the region. The successful candidate will need to be tech-savvy, results-driven, and experienced in managing teams across multiple geographies and cultures.
Social Media Strategy:
- Develop and execute social media campaigns and promotions for Accor's Premium, Midscale, and Economy Brands and Accor Live Limitless in MEASPAC
- Analyse data and metrics to understand the effectiveness of social media efforts and identify areas for improvement
- Provide training and guidance to other team members on social media best practices.
- Manage and lead the social media team across all MEASPAC hubs. Work closely with social media Hub leads on the implementation of the regional plan
Social Content Development & Distribution:
- Define and implement processes around creating and publishing content, engaging with followers, and analysing and reporting on the success of social media campaigns.
- Work closely with other departments, such as marketing, PR, and customer service, to ensure that the organization's social media efforts are aligned with overall business goals
- Collaborate with content creators and in-country experts to facilitate and support hotel visits and shoots
- Create and manage a repository of social media content for regional and local use
Community/Influencer Management & Customer Experience:
- Work closely with Marketing, PR and Customer Experience teams on the reporting of and management of all social media engagements
- Implement escalation and support process, community guidelines, and policies.
REQUIREMENTS
Qualifications
- Bachelor's degree in a related field (e.g., marketing, business, hospitality)
- Minimum 6 years of experience in Digital marketing related role
- Minimum of 3 years in a senior Social Media management role
- Strong team management skills and experience
- Excellent communication and presentation skills
- Proficiency with Social Media software and data analysis tools
- Ability to work independently and as part of a team.
- French and/or Arabic proficiency is a must.
This is a challenging and rewarding opportunity for a driven and innovative social media Director who is passionate about driving social media success and enhancing customer experience for Accor's Premium, Midscale, and Economy Brands and Accor Live Limitless in MEASPAC. If you meet the requirements and have the skills and experience, we encourage you to apply today. This is a full-time position based in Dubai, UAE, with Accor Hotels & Resorts Premium, Midscale, and Economy Brands across the Middle East, Africa, Turkey, Asia, and the Pacific region.
Additional Information
This is a challenging and rewarding opportunity for a driven and innovative social media Director who is passionate about driving social media success and enhancing customer experience for Accor's Premium, Midscale, and Economy Brands and Accor Live Limitless in MEASPAC. If you meet the requirements and have the skills and experience, we encourage you to apply today. This is a full-time position based in Dubai, UAE, with Accor Hotels & Resorts Premium, Midscale, and Economy Brands across the Middle East, Africa, Turkey, Asia, and the Pacific region.
ABOUT THE COMPANY
A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.
We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.
From luxury to economy and in every corner of the globe, AccorHotels' more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.
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