JOB DESCRIPTION / ROLE
GENERAL DESCRIPTION:
- An E-commerce Key account manager is in charge to build, manage and develop long-term E-commerce strategy, including new client acquisition, development of online sales and ensuring the perfect brand expression and consumer journey online
DUTIES AND RESPONSIBILITIES:
- Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web.
- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective.
- Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers.
- Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.
- Works closely with marketing to define the consumer experience and e-merchandising.
- Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, and profit optimization).
- Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies.
- Ensures that the brand presence and journey online is consistent with overall brand standards and strategy.
- Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site
- Scale direct to consumer online sales (only applicable for e-commerce leaders of specific divisions/brands).
KJA:
- Achieve turnover target.
- Set up a JBP with key E-Retailers and E-Boutiques in the region.
- Get the right counterparts for our investments
- Have all assortments updated
- Ensure best in class store experience
- Integrate all playbook learnings to our business
IBO:
- Build a partner relationship with the key players
- Gain in commercial agility: shadow well strong commercial profiles
- Balance well between when to negotiate and when to give in
PMO:
- Lead a cross functional team (mkt, supply, finance) that makes ecommerce the priority
REQUIREMENTS
KNOWLEDGE AND EXPERIENCE
- Experience in E-Commerce
- Strong digital mindset
- Strong customer and consumer journey understanding
- Synthesis capacity, in order to share information
- Brand vision and understanding associated with good product sensitivity
- Experience in collaborative work; ability to form strong relationships with various stakeholders
SKILLS AND ABILITIES
- Highly analytical & familiar with online experiences
- Equally comfortable co-developing a strategy & also implementing it with brand teams day-to-day.
- Familiarity with Web Analytics tools
- A confident and articulate communicator capable of inspiring strong collaboration within an organization
- Strong interest in understanding and driving user behavior
- Demonstrative skills in handling many assignments simultaneously in a fast-paced environment while maintaining attention to detail
- Analytical, process-oriented, and comfortable with data analysis tools
- Business results oriented
- Proactive, positive and innovative mind set
Apply now
ABOUT THE COMPANY
For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.
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