JOB DESCRIPTION / ROLE
• Lead the creation and execution of strategic e-commerce initiatives that align with the company's overall objectives, driving profitable growth.
• Take full ownership of the website's operational capabilities, including aesthetics, functionality, and content, ensuring a seamless, engaging, and efficient user experience.
• Utilize advanced analytics to analyze each point in the growth marketing funnel, test and implement winning strategies to acquire and convert new eCommerce and subscription customers.
• Leverage analytics tools to monitor key performance indicators (KPIs) such as click-through rates, bounce rates, and customer retention rates, and use this data to make informed decisions that optimize website performance and refine marketing and site strategies.
• Manage day to day operations and develop, maintain operational procedures for the e-commerce activities, including order management, customer service, fulfilment, ensuring alignment with business operations.
• Oversee the online product catalogue, ensuring it is reflective of the brand, aligned with market demand, and effectively promoted to maximize sales potential.
• Manage product promotions, and pricing strategies to align with inventory and sales objectives, including the introduction of new products and the phasing out of underperformers.
• Handle customer service escalations, providing solutions for complex customer service issues that arise from online transactions.
• Ensure that the e-commerce platform is robust, secure, and compliant with all relevant regulations, safeguarding customer information and company data.
• Manage relationships with external vendors and technology partners to ensure they meet the needs of the business, negotiating contracts that favor the company’s interests.
• Stay abreast of emerging e-commerce trends and technologies, adapting and innovating the company’s approach to maintain a competitive edge in the market.
Requirements:
• Proven experience of 5+ years in a consumer facing digital marketing role, preferably in an eCommerce environment.• Strong marketing and tech savvy mindset.
• Ability to meet deadlines and manage time effectively.
• Strong data analysis skills and love for experimentation. Must be excellent at using data to power marketing decision-making
Salary:
AED
7,000 to 10,000
per month inclusive of fixed allowances.