JOB DESCRIPTION / ROLE
Are you a highly skilled and dynamic Event Marketing Manager seeking an exciting opportunity to join our growing team? We are on the lookout for a results-driven individual who has a successful track record of organizing attendance at events/conferences and proving ROI through event marketing strategies and tactics. You'll have the opportunity to shape the company's marketing strategy, create impactful experiences for our esteemed clients, and contribute to the success of exciting events. If you're ready to take the helm of our event marketing endeavors, seize this opportunity to enhance your career and be part of an innovative team that's revolutionizing inclusive thriving workplaces.
KEY AREAS OF RESPONSIBILITY:
• Develop and execute event marketing strategies to increase awareness, generate leads, and drive attendance for events.
• Manage the marketing campaigns for each event, including email marketing, social media, and PR.
• Develop event branding and collateral materials, including signage, brochures, and other assets.
• Build effective marketing plans to support all facets of the event – delegate campaigns, sponsorship marketing campaigns etc.
• Conducting proper analysis of campaigns to ensure targets for revenue and lead generation are met.
• Create the marketing strategy and integrated marketing plans, to deliver key marketing and business objectives for the area and support the team in developing strategic data-driven marketing plans with clear KPIs and marketing goals.
• Managing the CRM system to build qualified segments
• Develop and maintain event-specific websites, landing pages, and registration portals, ensuring a user-friendly experience and smooth registration process.
• Collaborate with cross-functional teams, including event production, sales, and design, to ensure seamless integration and alignment of marketing efforts.
• Collaborate with external vendors, agencies, and partners to leverage additional marketing resources and channels for maximum reach and impact.
• Monitor event marketing budgets, track expenses, and provide regular reports on campaign effectiveness and return on investment (ROI).
• Stay up-to-date on industry trends and best practices in event marketing.
REQUIRED SKILLS & QUALIFICATIONS:
• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience as an Event/Conference Marketing Manager or in a similar role within the events industry.
• In-depth knowledge of event marketing strategies and tactics, including digital marketing, content marketing, email marketing, social media marketing, and direct mail.
• Strong understanding of marketing automation tools, CRM systems, and analytics platforms.
• Excellent project management and organizational skills, with the ability to prioritize multiple tasks and meet deadlines in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Creative thinker with a keen eye for detail and a passion for delivering exceptional event experiences.
• Proactive and self-motivated, with a strong sense of ownership and accountability.
This is an excellent career opportunity with a fast-paced growing company. Applications will be dealt with in strict confidence and interested candidates can apply online.
ABOUT THE COMPANY
A UAE-based social enterprise, Aurora50 works with organisations to achieve their DEI (diversity, equity and inclusion) goals, in line with the United Nations’ Sustainable Development Goal 5 (SDG 5) of gender equality.
Aurora50 was co-founded by Sheikha Shamma bint Sultan bin Khalifa Al Nahyan and Diana Wilde in 2020 with a powerful vision: to achieve gender balance in the workplace.
Our first successful initiative has been to increase the number of women on boards in the UAE through the Pathway20 accelerator, and the Manarat invite-only club for regional women who are independent board directors. We have now expanded our focus to support listed corporations, large private organisations and high-growth businesses alike with all their DEI goals.
We conceptualise, design and deliver customised solutions, keeping impact at the core of everything we do. This is evident from the number of women on the Pathway20 accelerator now in board positions, positive behavioural changes induced through AIM (accelerator for internal management) and ESG (environment, social and governance) ratings increase for our clients.