Marketing and Communications Manager

Duties and Responsibilities

• Brand Management:
- Maintain and enhance the Academy's brand image and reputation.
- Ensure brand consistency across all marketing materials and communications.
- Develop and manage brand guidelines and ensure adherence across departments.

• Content Creation and Management:
- Oversee the creation of high-quality content for various channels, including websites, social media, newsletters, press releases, and promotional materials.
- Manage the Academy’s website content and ensure it is up-to-date and engaging.
- Develop and execute social media strategies to increase engagement and reach.

• Digital Marketing:
- Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
- Analyse and report on digital marketing performance and optimise campaigns for better results.
- Create, design, proof and manage all graphic design elements for digital and print marketing collateral materials.
- Design the yearly prospectus for SPAA.
- Monitor Student Social Media Accounts to ensure safe practice amongst the student body.

• Public Relations and Communications:
- Develop and maintain relationships with media outlets and manage press releases.
- Handle crisis communication and provide timely and accurate information to stakeholders.
- Organise and manage press conferences and media events.
- Copywrite, proof, monitor and manage all press releases that pertain to the Academy; this includes developing and managing a consistent relationship with a chosen external PR company.

• Event Management:
- Plan and execute academy events such as open houses, alumni gatherings, and conferences.
- Collaborate with various departments to ensure successful event promotion and execution.
- Assist the operations manager and box office in coordinating, organising, and managing in-house events – managing multiple aspects, including design, inventories, ticketing, seating, press, influencers, students, and staff.
- Assist faculty and staff with any outreach activities and events.

• Budget Management:
- Develop and manage the marketing and communication budget.
- Allocate resources effectively to maximise ROI on marketing activities.

• Team Leadership and Development:
- Manage and mentor a team of marketing and communication professionals.
- Foster a collaborative and innovative team environment.
- Provide training and development opportunities for team members.

• Strategic Planning and Execution:
- Develop and implement comprehensive marketing and communication strategies.
- Conduct market research to identify trends, opportunities, and challenges.
- Set objectives and key performance indicators (KPIs) for marketing campaigns.
- Write Marketing and Communication policies and Procedures.

Requirements: