JOB DESCRIPTION / ROLE
The ideal candidate will play a pivotal role in developing and implementing marketing and communication strategies to promote Team Red Dot's Media solutions and Data, CX and MarTech services.
Key Responsibilities:
• Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives.
• Conduct market research to identify target audiences across various sectors and their needs.
• Analyze market trends and competitive landscape to inform marketing decisions.
• Maintain a strong brand identity for the company across all communication channels, including but not limited to all relevant social media platforms, e-mailers, industry events, industry publications, external presentations and the company's website.
• Oversee brand positioning and messaging across all marketing channels.
• Ensure brand consistency and adherence to brand guidelines and tone of voice.
• Develop and execute PR campaigns, including press releases, client outreach, and event management.
• Identify and participate in key industry events to elevate brand visibility and outreach.
• Develop and oversee content marketing strategies to attract and engage target audiences.
• Oversee various content formats, such as blog posts, articles, videos and social media content.
• Work with SEO team to optimize content for search engines ( SEO) to improve visibility.
• Partner with sales team to create marketing materials, support lead generation activities and ensure alignment between sales & marketing efforts.
• Manage digital marketing campaigns, include paid advertising, social media marketing, email marketing and website optimization.
• Develop and implement external communication strategies to keep potential and existing clients informed and engaged.
• Coordinate outgoing client communications, including newsletters and notable company updates such as industry award wins.
Requirements:
• Bachelor's Degree in Marketing, Communications or a related field• 5+ years of experience in marketing and communications, preferably in the media industry.
• Strong understanding of the media landscape and market trends
• Creative problem solving abilities
• Excellent verbal and written communication skills
• Experience with digital marketing and social media platforms
ABOUT THE COMPANY
A full service media planning and buying agency geared to offer solutions that span across industries and borders.
A decade worth of experience, a solid ear on the pulse of the market and a keen eye for finding the perfect fit for each communication. This is what makes us the right media partner.
At Team Red Dot, we take the time to understand your brand and marketing objectives. Global access combined with local insights have enabled us to build an extensive web of media expertise to give you bespoke solutions.
