JOB DESCRIPTION / ROLE
A newly established startup that focuses on producing high-quality, diverse, and sustainable shape-enhancing garments and accessories are looking for a Marketing Executive to join their team. As they continue to grow, they are seeking a highly motivated and talented Marketing Executive. In this role, you will play a crucial part in developing and executing marketing strategies to promote the brand and expand their market reach. Working closely with the CEO, you will have the opportunity to make a significant impact on their fast-growing startup, where your creativity and strategic thinking will be highly valued.
• Conduct comprehensive market research to identify trends, opportunities, and customer preferences, and integrate these findings into our marketing strategies.
• Develop and implement effective marketing plans and campaigns to drive brand awareness, customer acquisition, and customer retention.
• Manage our social media platforms, including content creation, scheduling, and engagement, to enhance brand visibility and improve audience engagement.
• Create compelling and engaging written and visual content for marketing materials, including website copy, blog posts, emails, and advertisements.
• Collaborate with internal and external stakeholders, such as designers and influencers, to create cohesive and impactful marketing campaigns.
• Monitor and analyse key marketing performance metrics, such as website traffic, social media engagement, and conversion rates, and provide actionable recommendations for improvement.
• Stay up to date with industry trends and best practices in marketing to ensure the continuous improvement and effectiveness of our marketing efforts.
• Develop and execute effective PR communication strategies, including the creation and dissemination of press releases, and maintain relationships with journalists and media outlets.
• Plan, execute, and coordinate various events to promote our brand and increase brand awareness.
• Proven 3-5 years' experience as a Marketing Executive or in a similar role, preferably within the fashion or apparel industry.
• Strong understanding of marketing principles and strategies, with a track record of executing successful marketing campaigns across various channels.
• Proficiency in social media management, including content creation, scheduling, and analytics.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive marketing content.
• Familiarity with digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.
• Creative thinker with a strong eye for design and attention to detail.
• Self-motivated and able to work independently, with excellent time management and organizational skills.
• A degree in Marketing, Communications, Arts, Fashion, Business Administration, or a related field is preferred.
• Additional skills in graphic design, photography, or videography are a plus.
• A high level of proficiency in English, ideally as a native or mother tongue speaker.
If you are a dynamic Marketing Executive with experience in the fashion industry and possess the required skills and qualifications, we encourage you to submit your updated resume. Please note that only shortlisted candidates will be contacted.
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