Marketing Executive

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JOB DESCRIPTION / ROLE

Employment: Full Time

• We are seeking a dynamic and results-driven Marketing Executive to join our team and take charge of executing comprehensive 360-degree marketing strategies. The ideal candidate will have a strong background in marketing with a focus on creating integrated campaigns that span various channels to drive brand awareness, customer acquisition, and revenue growth.

Responsibilities:

Strategic Planning:
• Develop and implement end-to-end marketing strategies that align with business goals and objectives.
• Conduct market research to identify trends, opportunities, and competitive landscapes.

Campaign Management:
• Planned, executed, and optimized multi-channel marketing campaigns across digital, social media, traditional advertising, and other relevant platforms.
• Coordinate with internal teams and external agencies to ensure seamless execution of campaigns.

Content Development:
• Create compelling and engaging content for various channels, including website, social media, email, and print materials.
• Collaborate with the content team to develop a consistent and impactful brand voice.

Digital Marketing:
• Manage digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital campaigns.

Event Management:
• Plan and coordinate events, both virtual and physical, to enhance brand visibility and engage target audiences.
• Evaluate the success of events and propose improvements for future initiatives.

Market Analysis:
• Stay updated on industry trends and competitor activities.
• Conduct regular market analysis to identify new opportunities and potential threats.
• Collaboration and Communication:
• Work closely with cross-functional teams such as sales, product development, and customer support to ensure alignment in messaging and goals.
• Communicate marketing plans, results, and insights effectively to stakeholders.

Budget Management:
• Manage the marketing budget efficiently, allocating resources strategically to maximize ROI.
• Provide regular reports on budget utilization and campaign performance.

Salary:
AED 12,000 to 15,000 per month inclusive of fixed allowances.

REQUIREMENTS

Qualifications:
• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Marketing Executive or in a similar role.
• Strong understanding of the full marketing mix and experience in developing and implementing 360-degree marketing strategies.
• Excellent communication, project management, and organizational skills.
• Familiarity with marketing analytics and the ability to use data to drive decision-making.
• Creative thinker with a strategic mindset.

ABOUT THE COMPANY

At Ororo Experience, our journey began in March 2022, rooted in a profound love for coffee. Inspired by the allure of Mount Elgon’s family-run farms in Uganda, our team witnessed the captivating transformation of bright red cherries into the green coffee beans we now hold dear. This eye-opening experience led to the birth of our ethos: “it’s all in the bean.”

Named after the Swahili words for nice, beautiful, and serene, Ororo encapsulates the essence of the exceptional coffee experience we’re dedicated to providing our customers.

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