Marketing Executive

JOB DESCRIPTION / ROLE

Employment: Full Time

We are seeking a dynamic and results-oriented Marketing Executive to join our team in the cosmetics industry. Located in Umm Al Quwain, UAE, you will play a crucial role in developing and executing marketing strategies that enhance brand awareness and drive sales. The ideal candidate will have a deep understanding of marketing principles, creativity, and a passion for the beauty industry. You will collaborate with cross-functional teams to ensure our products resonate with our target audience, ultimately contributing to the growth and success of our brand.

Responsibilities:
- Develop and implement comprehensive marketing strategies to promote our cosmetics products across various channels, including digital, social media, and traditional platforms.
- Conduct market research to identify trends, consumer preferences, and competitive landscape, providing insights that inform marketing initiatives.
- Collaborate with the product development team to create compelling product launches and promotional campaigns that align with brand objectives.
- Manage social media accounts, creating engaging content that encourages interaction and builds a loyal customer base.
- Analyze marketing performance metrics to evaluate the effectiveness of campaigns, making data-driven recommendations for improvements.
- Coordinate with external vendors and agencies for advertising, public relations, and promotional events to maximize brand visibility.
- Assist in the development of promotional materials, including brochures, newsletters, and digital content that communicate our brand message effectively.
- Support the sales team by providing marketing materials and training that enhance product knowledge and selling techniques.
- Monitor industry trends and competitor activities, presenting findings to the management team to inform strategic decision-making.
- Participate in trade shows, exhibitions, and events to showcase our products and network with industry professionals.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- A minimum of 2 years of experience in a marketing role, preferably within the cosmetics or beauty industry.
- Strong understanding of digital marketing tools and techniques, including SEO, PPC, email marketing, and social media marketing.
- Excellent written and verbal communication skills, with the ability to craft compelling messages and engage diverse audiences.
- Creative mindset with a keen eye for detail and a passion for beauty and cosmetics.
- Proficient in using design software such as illustrator and photoshop
- Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
- Proactive and self-motivated with a strong ability to work both independently and collaboratively within a team.
- Fluency in English is required; proficiency in Arabic or other languages is a plus.
- Willingness to travel occasionally for events and trade shows.

ABOUT THE COMPANY

Established in 1982 Sydney, Australia, CareLine emerged as one of the leading manufacturers in the field of cosmetics. Compelling their source research facilities and utilising high expertise in industrial technology, CareLine managed to expand rapidly over Australia and the Far East gaining the trust of its clients by ensuring a wide range of products, services, guidance, methodical information consultancy and support.

Owners of the universal skincare brand SKINLAB®, StripWax, CareLine Naturals and Nose Strips.