JOB DESCRIPTION / ROLE
The Marketing Manager at Tilal Properties is responsible for the strategic design, implementation and management of a range of on-line & off-line communication strategies targeting investors/buyers engagement. This will be achieved through a combination of corporate communications, public affairs, press office and e-marketing development communication strategies.
This role will work with client teams, internal advertising, and public relations teams to provide recommendations for campaign platforms and digital tactics, provide counsel on digital trends, and ensure consistency across all communication and objectives and will report directly to the General Manager.
Responsibilities:
• Manage marketing activities and materials according to budgets and the company’s branding and marketing strategy.
• Develop and implement strategic communications planning for promotion of the company brand image and marketing content;
• Work with the Head of Sales & Marketing to devise effective ATL, BTL and Digital marketing concepts and campaigns and manage the corporate branding;
• Ability to conduct competitive assessments of market, industry, and competitors to then translate data into effective social campaigns;
• Develop/maintain social media profiles and quality content on Twitter, Facebook, Instagram, and LinkedIn;
• Liaise and manage media and advertising agencies on all the company’s branding, advertising and communications requirements;
• Develop other, relevant social media outlets to support and expand the company’s digital presence;
• Act as a brand guardian to ensure brand guidelines are adhered to by all suppliers, partners and company employees;
• Provide strategic support to the sales team to create results oriented lead generation marketing campaigns that increase sales profit;
• Recruitment and maintenance of media partnerships;
• Manage PR and press relations, Company’s Events, Exhibitions and tradeshows;
• Managing the company’s website updates and provide content management support
REQUIREMENTS
What it takes:
• Strong ability to collaborate in a team environment;
• Ability to conduct competitive assessments of market, industry, and competitors to then translate data into effective social campaigns;
• Provide strategic input and oversight for all social campaign accounts;
• Develop keen understanding of marketing objectives, target audience(s), category trends, and industry pressures to stay abreast of opportunities and threats in the digital space;
• Implement social media campaigns across Facebook, Twitter, Instagram, YouTube, and others ensuring client objectives are being met through appropriate content;
• Monitor, respond, and manage assigned accounts in collaboration with relevant team;
• Support new business opportunities through research and social audits and provide recommendations as necessary.
• Consistently monitor analytics to capture valuable insights and modify campaign adjustments;
• Generate timely, thoughtful reports to illustrate trends, statistics, and ROI for all social campaign efforts;
• Strong understanding of social communications, paid search, and content marketing;
• Experience in syndicating videos and other content and buying digital media, including social media advertising;
• Experience with new social campaign launches;
Essential Skills & Qualifications
• A minimum of 5 years of relevant work experience in Marketing & Communication Management preferably Real Estate.
• At least 2 years of experience in leading teams in a similar position and have learned to create strong teams which you lead by example with your enthusiastic and positive attitude.
• Degree in Marketing or similar professional qualification.
• Excellent copywriting skills, impeccable written and spoken English & Arabic.
• Proven experience of digital marketing
• Proven experience of organizing and managing events
• Capable of holding your own amongst senior managers and traders
• Data driven and know how to use this to your advantage to build insights and improve future campaigns
• Very strong attention to detail.
• Have a love of finding out of the box ways to solve problems and building.
• Have high user empathy.
ABOUT THE COMPANY
Tilal Properties is a joint venture between Sharjah Asset Management and Eskan Real Estate Development LLC to focus on the establishment, development and management of real estate projects in Sharjah. The vision of Tilal Properties is founded in the developmental boom achieved by Sharjah under the directives of His Highness Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah. Tilal Properties plans to develop a series of high-quality real estate projects in Sharjah.
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