Marketing Manager

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JOB DESCRIPTION / ROLE

Employment: Full Time

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
• Responsibilities
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

REQUIREMENTS

Skills Required:

• UX design skills
• SEO & SEM skills
• Content management skills
• Social media skills
• Responsive design/marketing skills
• Analytics and tech tool skills
• Distributed experts managements skills
• People skills
• Team building/motivational skills
• Partner networking skills

ABOUT THE COMPANY

Avyanco emerged from the ambition of aiding upcoming entrepreneurs and companies to set up their business in the UAE. Offering them complete business set up, accounting, auditing and taxation solutions. Our mission and values are infused with the core principles of productivity, innovation, transparency, trust, respect, and responsibility for one’s actions which embody the collective conscience of the company and its people. We are a hub for business setup in Dubai and UAE.

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