JOB DESCRIPTION / ROLE
Our client is a large multinational hot beverage company that started operations in 2005 and has grown substantially ever since. They are now looking for a Marketing Manager (could be a Director level position for the right candidate) to join the team based in their Dubai head office.
JOB PURPOSE
To champion the company's brand across B2B and B2C markets throughout the Middle East and internationally via on-brand marketing communications and campaigns. The core areas of responsibility include, but is not exclusive to:
• Brand management
• Communication, PR and promotion
• Digital and social media management
• Event activation
• Franchise support
• Product development
• Marketing analysis
The role reports into the Managing Director and will drive the marketing function for the whole company. The role will also manage and develop a Marketing Executive and be involved in working collaboratively with the in-house design team.
KEY RESPONSIBILITIES
Leadership/Management
• Leading all aspects of the marketing side of the business, setting direction, objectives and priorities
• Overseeing all marketing resourcing, ensuring talent is nurtured and retained and resourcing is appropriately planned & sourced (performance management)
• Setting and overseeing KPIs and outcomes for the marketing team
Marketing Strategy
• Developing and implementing the company's multi-channel marketing strategy from the ground up
• Developing and implementing the company's B2C & B2B marketing strategy
• Developing and implementing a customer acquisition & retention strategy to grow paid and organic sales through the company's website
• Undertaking continuous analysis of their competitive environment and consumer trends, and using this insight to guide future product launches, product lines and international expansion
• Staying current on Amazon updates, Facebook advertising updates, and staying abreast of new tools & opportunities and how they can best leverage them
• Work with the Brand Operations Manager to create and drive the marketing strategy across the Middle East, USA and UK
Brand Management
• Delivering branded marketing support to retain current clients and broaden the brand’s reach to gain new clients
Communication, PR and Promotion
• Act as brand guardian for local and international brand exposure and communications
• Planning, strategy and ongoing management of communications and day-to-day press office activity
• Support the development and growth of the company's online store by planning and executing promotions and digital marketing tactics to drive online engagement amongst the core customer demographic. Working alongside the Snr. Sales & Trade Marketing Manager
Digital and Social Media Management
• Keeping marketing calendars, budgets and planners up to date to ensure consistency
• Development and execution of integrated communication strategies across digital and social media platforms
Event Activation
• Partnering with other members of the marketing team and the wider business to ensure alignment, gain support and deliver appropriate activities for each channel within the company.
Resources and Support
• Develop strong internal and external working relationships with key peers and clients to ensure best visibility for the brand
• Working with the Finance business unit to forecast spending and ensure marketing investments return a positive and trackable ROI (budget management)
• Management and development of the product range strategy including NPD
• Support the growth of the company's franchise proposition
• Planning and execution of B2B and B2C local and international events
• Media planning and negotiation for advertising
REQUIREMENTS
PERSON REQUIREMENTS
• A minimum of 5-7 years’ experience in Marketing related roles within FMCG businesses
• Results driven individual and extremely presentable
• Excellent Microsoft Office computing skills
• Ability to work under pressure with multiple deadlines and stakeholders
• Excellent communication skills (written and oral), including presentation and training skills
• Excellent interpersonal skills at all levels, including people-management
• Capable of identifying and adopting best practices
• Ability to multi-task and meet tight deadlines
• Team player who is cooperative with sharing of information and knowledge
• Strong organisation and planning skills with a close attention to detail
• Ability to make decisions and work autonomously
• Proven track record demonstrating an understanding business acumen
• Strong marketing background with experience in running off and online campaigns
• Interest in marketing and digital trends
QUALIFICATIONS
• Min. Bachelors University Degree, preferably with some marketing qualifications or training
EXPERIENCE
• Strong project management skills, including experience with critical paths, budgets and the ability to multi task, managing multiple projects and deadlines
• Solid experience in marketing, ideally across B2B and B2C landscapes
• Demonstrated ability to work with individuals at all organisational levels
• An understanding of the briefing and production of marketing materials
• Naturally organised, with an eye for detail
ABOUT THE COMPANY
KERSHAW LEONARD "WE CHANGE PEOPLES LIVES"
Who we are:
Founded in September 1999 The Kershaw Leonard Group was based upon professional recruitment practices laid down by the UK Institute of Employment Consultants whose values are still at the core of our success today.
Inherently we believe that recruitment is a people business not a CV processing business and as such we take time and care to make sure we understand the needs of both our Clients and our Candidates.
Such attention to the care side of our business together with the sheer length of time we have been established has given us a unique position. We regularly attract top class candidates who only want to work with Kershaw Leonard as they trust our confidentiality and professionalism. Similarly, more than 75% of the clients we work with come back for more when they have a new position to fill.
What we do:
Kershaw Leonard Group places exceptional talent on a Global scale. Our winning strategy is to partner very closely with a small number of clients so we can really understand their objectives, needs and aspirations in a way that allows us to intuitively know the kind of cultural fit they are looking for when the time comes for them to recruit new talent. Then once that talent is on board and part of the client’s team, to assist wherever is needed to improve performance and leadership skills
Why Us:
The Kershaw Leonard Group is more than just a recruitment agency. In addition to KL Recruitment, KL Consulting offers a vast spectrum of skills from our experienced behavioural psychologist and consultants with almost two decades of HR Director level experience in the region.
Find Top Talent
Other jobs you might be interested in
Brand Manager Jobs in DubaiBusiness Development Manager Jobs in Dubai
Sales & Marketing Manager Jobs in Dubai
Show More
