JOB DESCRIPTION / ROLE
• Set global marketing strategies for clients that will help drive brand image globally, translate brand strategies into insightful creative briefs and content strategies.
• Implement strategies, manage the team responsible for strategies execution or find, when necessary, a third party to implement strategies.
• Develop and track success criteria and metrics for all marketing programs and activities.
• Develop strategic marketing and innovative strategies for corporates in the Fashion, Luxury and Lifestyle sector while ensuring that the set strategies reflect a high ROI for the client.
• Establish KPIs for all marketing campaigns\ activities measure and assess their progress against the set objectives.
• Analyze consumer behavior and provide data driven solutions based on the done analyses.
• Set internal strategies for MP and support in the internal branding development of MP’s digital content and Marketing.
• Oversee the global content development process to ensure focused and consistent messaging & services priorities across all touchpoint
• Develop and manage the global marketing plan across all brand categories to increase brand exposure and drive commercial KPIs, ensuring measurable results.
• Lead & develop innovative digitally marketing plans cross functionally to raise brand awareness, acquire and retain consumers and drive sales
• Understand customer needs and current marketing trends. Set and implement CRM and client acquisition strategies.
• Develop effective proposals for clients and projects pitch based on effective marketing research and analysis conducting thorough research that makes MP stands out from competitors
• Set a budget for each client that ensures the over profitability of the company.
• Negotiate contracts with clients based on the set estimated budget for each client to ensure MP’s profitability.
• Evaluate and optimize marketing and pricing strategies. Research and analyze market trends, competitors’ and ensure MP has a competitive edge
• Prepare and present department quarterly and annual reports to management.
• Measure the performance of the implementations of the set marketing plans using effective tools and techniques.
• Launch global campaigns based on past performance insights to drive better outcome and leverage upcoming ones.
• Develop creative market driven solutions for clients to market their products and services that are out of the box and allow the client to stand out in the market.
• Understand digital innovation technology and implement it in the marketing campaigns and activities.
• Set digital strategy for major projects and clients ensuring: Benchmarking, Audience presence, Use of best practices and latest trends, SEO and SEM
• Provide recommendation for clients on digital presence as well as analysis on content in comparison to the market
• Determine the best and most creative ways to advertise the clients’ products \services.
• Manage and oversee the Social Media team work on all clients ensuring that all the strategies and plans are executed effectively.
• Stay updated to the market update and to the latest trend to be a trendsetter.
• At least 8 years of experience in Marketing\brand marketing\global or regional brand marketing
• Experience in Lifestyle\fashion\luxury is a plus
• 360 marketing experience (digital, PR, activations, retail, partnerships, etc.)
• Global and client management experience is a must
• MENA Market Knowledge
• Digital Marketing background
• Up to date with the latest digital marketing tactics and customer acquisitions
• Fluent in English
ABOUT THE COMPANY
The Middle East Executive Group has become the first choice for industry professionals wanting to work in the Gulf region.
We understand exactly how supply chain performance and sales performance impacts the bottom line and top line of product led businesses and we have the experience, network & expertise to match skilled professionals with exciting new roles that suit their experience, passion and drive in this highly strategic industry.
Our specialist teams internally are;
- Commercial Management & Sales
- Supply Chain & Logistics
- Strategic HR
The industries we focus on are;
- 3PL / Freight Forwarding
- Food & FMCG
- Medical & Pharmaceutical