JOB DESCRIPTION / ROLE
Responsible for developing and driving the execution of the Marketing strategy with the objective of achieving agreed and targeted growth in sales, market share and profitability.
A global leader in Plant Based Food
* Develop and implement brand strategy to ensure sustainable and profitable growth by working closely with the rest of the team
* Prioritization of brands and sub brands along with relevant activities
* Ensure delivery of the yearly activity plan with respect to product launches, line extensions and associated marketing campaigns on time & within budget
* Manage advertising agencies across all briefs and projects for the Category
* Monitor and track brand and competition share & other performance KPIs to identify risks & opportunities.
* Recommend and implement action plans to address risks or opportunities
* Lead and guide team in briefing and development of ATL and BTL communication for category brands and execution of media strategies to help generate consumer awareness and trial
This role offers and exciting opportunity to join and lead a growing Marketing team for a global leader
* 8+ years of experience in a Marketing role across the FMCG Industry
* Multinational background and experience is a must
* 360 Marketing experience
* Team management and leadership experience
* Middle East regional experience
ABOUT THE COMPANY
Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:
Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal
The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.