• Create and implement comprehensive marketing strategies to promote our cosmetic products.
• Conduct market research to identify trends, consumer preferences, and competitive landscape.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Ensure consistent brand messaging across all channels and campaigns.
• Develop and maintain brand guidelines to uphold the company's image.
• Monitor and analyze brand performance, making adjustments as needed to enhance brand equity.
• Oversee digital marketing initiatives, including social media, email campaigns, and online advertising.
• Utilize SEO and SEM strategies to increase online visibility and drive traffic.
• Stay abreast of digital marketing trends and implement innovative approaches.
• Plan and execute successful product launches, coordinating with product development and sales teams.
• Develop marketing collateral, promotional materials, and campaigns for new product introductions.
• Cultivate and maintain relationships with media outlets, influencers, and industry partners.
• Coordinate press releases, media events, and product reviews to generate positive brand coverage.
• Monitor and analyze the performance of marketing campaigns using metrics and key performance indicators (KPIs).
• Provide regular reports to senior management, identifying areas for improvement and opportunities for growth.

Requirements:

Salary:
AED 9,000 to 11,000 per month inclusive of fixed allowances.