Marketing Manager

JOB DESCRIPTION / ROLE

Employment: Full Time

Synopsis

Let your career take off with the World's Leading Airline, Etihad Airways. Work in the forefront of the airline and travel industry, with the airline that has reimagined the flying experience through its pioneering products and services.

If you would like to be involved in a true, transformational journey, now is the time. Our Global & Regional Marketing team report into the eCommerce, Digital, Marketing, and Loyalty (EDML) department - a newly formed group under our Commercial and Revenue pillar. With new leadership overseeing EDML, their focus is to grow core revenue and brand experience. This person will focus on marketing and campaigns, including global recruitment, corporate communications, employee engagement, community engagement, and government relations. The role purpose is to help portray and establish brand credibility for Etihad as a top company and employer in the region and globally. This person will work to align brand strategy for use in our non-consumer marketing channels.

Accountabilities

- Collaborate with key internal departments (such as recruitment, corporate communications, human resources, government relations) as well as key marketing teams (Digital, Social, Production, Brand), to ensure alignment and integration of cutting edge marketing strategies globally
- Implement market research initiatives on trends to develop effective marketing campaigns.
- Ensure the selection of the most effective and cost-efficient media to reach target customers with maximum impact and ROI.
- Identify areas of improvement and propose corrective actions in marketing plans across the region.
- Advise and support in the identification of the most effective channels to maximize marketing opportunities and commercial results.
- Review and report to top management on major risks and issues to ensure they are addressed effectively and on time.
- Report on initiatives to ensure proper monitoring of ROI.
- Design initiatives aimed at innovations identification and results improvements.
- Drive the development of online marketing strategies, to ensure alignment with Etihad's marketing, sales, and communication objectives.

Requirements:

Education & Experience

- A Bachelor's degree from a recognised university in a related discipline.
- An industry leader with 6+ years commercial marketing experience in either the travel/airline/retail space for globally renowned brands
- Experienced marketer with clear commercial objectives and KPIs.
- Experience working with global agency partners as well as complex stakeholder groups.

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world's leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

ABOUT THE COMPANY

Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.

With Etihad, everyone who flies with us is welcomed as our guest.

This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.

Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.