JOB DESCRIPTION / ROLE
Key Responsibilities:
Strategy Development:
• Develop and implement a comprehensive marketing strategy aligned with the company's business objectives.
• Conduct market research to identify target industries, analyse market trends, and understand customer needs.
• Collaborate with sales and product teams to develop effective go-to-market strategies.
Digital Marketing:
• Oversee all digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Optimize website and landing pages to improve user experience and drive conversions.
• Manage and analyse digital marketing campaigns to measure ROI and optimize performance.
Content Marketing:
• Develop high-quality content, such as blog posts, articles, and case studies, to educate and engage the target audience.
• Create compelling video content showcasing the benefits of Road safety training.
Event Marketing:
• Plan and execute industry events, conferences, and webinars to generate leads and build brand awareness.
• Manage event logistics, including budgeting, vendor selection, and attendee management.
Public Relations:
• Develop and implement a PR strategy to increase media coverage and build positive brand reputation.
• Manage media relations and crisis communications.
Requirements:
• Bachelor's degree in Marketing, Business Administration, or a related field.• 2 years plus experience in marketing, preferably in the technology or education industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing 1 channels and tools.
• Excellent analytical skills and ability to measure marketing ROI.
• Strong leadership and communication skills.
• Ability to work independently and as part of a team.
What We Offer:
• Competitive salary and benefits package.
• A dynamic and collaborative work environment.
• The chance to make a significant impact on workplace safety.
If you are a passionate and results-oriented marketing professional, we encourage you to apply. Please submit your resume and cover letter.
ABOUT THE COMPANY
Fleet Management Systems and Technologies (FMS Tech.) is a transportation logistics, mobile asset protection pioneer and innovator of in-vehicle-monitoring and on-board computers technology. Since 2006, FMS Tech. has provided fleet management systems that have generated tens of thousands of dollars in savings and profits to our customers. Our on-board computers and fleet management software provide vehicle tracking and information to reduce road accidents, and increase productivity, efficiency and profits.
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