JOB DESCRIPTION / ROLE
• You will monitor results across campaigns, communicating digestible insights on a regular basis, and sharing findings to help the development of the program.
• You will analyse results to find opportunities and develop communication strategies based on customer insights.
• You will drive business growth through acquisition, user engagement and churn reduction.
• You will design, implement, track and optimise user flows across platforms and channels.
• You will collaborate with a broad range of teams, including international marketing, product marketing, business managers, editors, operations, and creative teams to ensure campaigns are aligned with business objectives and delivered in time.
REQUIREMENTS
Education & Experience
• Create lifecycle Marketing programs
• BA/BS degree in Marketing or Business is a plus.
• Additional Requirements
• This position is based in Dubai.
• Proficiency in English and Arabic is required.
• Additional languages are a plus.
• Some international travel may be required.
Key Qualifications
• Experience running lifecycle marketing programs
• Deep knowledge of current performance marketing tools, strategies and trends, and ability to lead coordinated campaigns from concept to execution.
• Experience using CRM programs to deliver the right message, to the right user, at the right time, through the right channel.
• Experience with subscription.
• Strong analytical skills required, along with experience in data visualization tools and business insights dashboards.
• Ability to work collaboratively and cross-functionally
• Results-oriented, upbeat and focused with a strong desire to learn and succeed.
• Excellent communication skills (written and verbal) with the ability to build strong ties to partners across multiple countries, both internally and externally.
• Hands-on attitude and excellent attention to the detail.
ABOUT THE COMPANY
Semisweet is an e-commerce dessert SME (startup). We have been in business since May 2019. We specialize in premium desserts. We are based in Dubai - UAE.
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