Marketing & PR Manager

The Marketing & PR Manager must follow the direction of his / her immediate Supervisor and operate in accordance with the Company Policy.

Responsibilities:

Marketing:

- Develop and successfully implement the brand strategy & plans both locally and internationally
- Analyse market trends and identify business opportunities
- Define clear objectives, KPIs and manage delivery of all brand marketing plans/activities to achieve the agreed upon KPIs
- Formulate and control brand marketing budget
- Ensure clear understanding of brand and portfolio performance at all levels of the P&L, making clear recommendations of actions to grow the business profitably
- Continuously update and enhance company website
- Social Media Plan and Management: Instagram, LinkedIn, facebook etc.
- Print and radio advertising campaign strategy
- Development of all marketing material / collaterals, press media pack (photography, video etc), retail marketing

Public Relations:

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Use social media plan to engage audiences across online platforms
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases and keynote presentations
- Exhibition attendance calendar planning and execution
- Farm tour strategy (with partnerships)
- Chef outreach program (farm tours, restaurant collaborations, oysterbox events)

Events:

- Attendance at main industry events, with or without tasting stands
- Work with Oyster Box Manager to arrange participation at B2C and B2B events
- Other tasks deemed appropriate by the Manager.

Requirements: