Marketing Specialist

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JOB DESCRIPTION / ROLE

Employment: Full Time

TechArabia is a leading provider of SaaS solutions specializing in procurement and e-tendering software for the construction industry. Our innovative technology helps streamline procurement processes, enhance collaboration, and drive efficiency for construction projects of all sizes. We are committed to empowering our clients with state-of-the-art tools to achieve their goals.

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a passion for technology and a deep understanding of the SaaS market, particularly within the construction and procurement sectors. As a Marketing Specialist, you will be responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and customer engagement.

Key Responsibilities include:
- Develop and implement comprehensive marketing strategies tailored to our SaaS solutions for procurement and e-tendering in the construction industry.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create engaging and informative content, including blog posts, whitepapers, case studies, and social media updates, to attract and retain customers.
- Collaborate with the product and sales teams to produce compelling marketing materials.
- Manage and optimize digital marketing campaigns across various platforms (e.g., Google Ads, LinkedIn, industry forums).
- Utilize SEO best practices to enhance website visibility and organic traffic.
- Develop and execute lead generation campaigns to attract and convert potential customers.
- Track and analyze the performance of marketing campaigns and adjust strategies as needed.
- Plan and coordinate webinars, trade shows, and industry events to showcase our products and generate leads.
- Represent the company at industry events and build relationships with potential clients.
- Monitor and report on key marketing metrics, providing insights and recommendations for improvement.
- Use data-driven approaches to measure the effectiveness of marketing efforts and ROI.
- Work closely with cross-functional teams, including sales, product development, and customer support, to ensure alignment and consistency in messaging.
- Provide marketing support for sales initiatives and customer engagement activities.

Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in the UAE in marketing, preferably in the SaaS or technology sector
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels and tools.
- Excellent written and verbal communication skills.
- Ability to analyze data and derive actionable insights.
- Experience with CRM and marketing automation platforms (e.g., HubSpot)
- Knowledge of the construction and procurement industry is highly desirable.
- Creative thinker with the ability to work independently and as part of a team.

ABOUT THE COMPANY

MJN Consult Arabia is a boutique investment house based in Dubai, UAE. The firm is involved in a number of projects around the world covering many industries. Current projects involve, a Finance company in Abu Dhabi, a hospitality business in Dubai, a Manufacturing unit in Ras Al Khaimah and a number of other project in Asia and Europe. Consult Arabia believes in creating a work atmosphere that allows its employees to grow, prosper and develop a highly satisfying career path. The company rewards its employees based on merits and ensuring that they are compensated in a fair and competitive manner.

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