Marketing Specialist Retail

Job Purpose
The Marketing Specialist will support the Marketing Manager in delivering impactful marketing campaigns, events, communications, and retailer engagement across all assets. This role is responsible for creative execution, reporting, and the day-to-day coordination of marketing activities while ensuring smooth administration, budget tracking, and effective collaboration with internal and external stakeholders.

Key Responsibilities
Marketing Support & Campaign Delivery
• Assist in planning, coordinating, and executing marketing campaigns, events, and activations.
• Support creative development and ensure timely delivery of campaign materials across digital, print, and on-ground channels.
• Liaise with agencies, suppliers, and internal teams to align with brand standards and deadlines.
• Provide on-ground support during events, activations, and CSR initiatives.

Retailer & Stakeholder Engagement
• Build and maintain strong relationships with retailers, ensuring effective collaboration and participation in campaigns.
• Coordinate retailer communications, including updates, offers, and marketing opportunities.
• Support stakeholder engagement with agencies, partners, and community organizations.

Reporting & Presentations
• Contribute to weekly, monthly, and quarterly marketing reports, including campaign performance and post-event analyses.
• Prepare presentations, dashboards, and summaries to support management reviews and campaign evaluations.

Administration & Financial Coordination
• Support budget monitoring by updating phasing sheets, reconciling expenses, and highlighting variances.
• Assist with purchase requisitions (PRs), purchase orders (POs), and invoice tracking, ensuring timely processing with Finance.
• Maintain organized records, shared drives, and retailer databases.
• Provide light administrative support, including meeting coordination, minute-taking, and internal documentation.

Key Result Areas
• Timely and accurate delivery of marketing campaigns, events, and activations.
• Professional and consistent communication with internal stakeholders, retailers, and external partners.
• Accurate and visually engaging reporting and presentations.
• Well-maintained databases, records, and campaign documentation.
• Effective coordination of meetings, events, and stakeholder engagement activities.
• Proactive support in budget tracking, reconciliations, and financial administration.
• Strong on-ground presence and support during events and activations.
• Demonstrated initiative in identifying efficiencies and opportunities for added value.

Requirements: