Objective of the Role: Assist with the creation, optimization and reporting for PPC campaigns. Reporting into the PPC Team Leader they will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.

Duties and Responsibilities:
• Managing the company's pay per click campaigns.
• Analysis of keyword search volumes to identify strong keywords for campaigns
• Keyword research to establish strong keywords
• Monitoring competitors pay per click campaigns and reporting on keywords being targeted
• Analysing return on investment of all PPC campaigns and reporting to the PPC manager
• Maximising return on investment for allocated pay per click budget
• A/b testing with pay per click wording and ad copy to establish the best click through rates
• Allocating budget for remarketing and analysing ROI.
• Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.
• Creating reports on campaign success and reporting these to senior management and clients.
• Developing campaigns, copywriting, testing landing pages and writing development plans.
• Collaborating with designers to produce creative for display campaigns.
• Devising strategies to drive online traffic to the company websites.
• Optimizing existing campaigns and maximising return on investment.
• Maintaining and monitoring keyword bids and monthly budget caps

Salary:
AED 5,000 to 7,000 per month inclusive of fixed allowances.