JOB DESCRIPTION / ROLE
Purpose of Work:
The Performance Marketing Specialist role focuses on optimizing paid campaigns across various platforms like Meta, Google, LinkedIn, TikTok & more ensuring maximum ROI, and using
data-driven insights to refine strategies and achieve business objectives.
Scope of Work:
Plan, execute, and optimize paid digital campaigns across multiple platforms to support lead generation campaigns and marketing goals. Use advanced analytics to monitor and improve performance while aligning campaigns
Responsibilities:
• Design, implement, and optimize paid ad campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Conduct A/B testing on creatives, targeting, and formats to enhance campaign performance.
• Monitor, analyze, and report on campaign KPIs such as CTR, CPC, CPA, and ROI, providing actionable insights.
• Work closely with the marketing team to ensure campaigns align with the broader strategy and brand goals.
• Collaborate with the creative and content team to develop compelling ad content
• Work closely with the marketing team to ensure campaigns align with the broader strategy and brand goals.
• Develop and maintain marketing dashboards to track performance metrics across platforms, integrating data from CRM and analytics tools.
• Analyze customer journey data to improve targeting and messaging strategies.
• Manage and allocate advertising budgets effectively to maximize efficiency and results.
• Stay up to date with the latest industry trends, tools, and best practices to ensure the campaigns remain competitive.
Requirements:
• Bachelor’s degree in marketing, Advertising, Business, or a related field.• Minimum 3+ years of experience in performance marketing, specifically managing campaigns in the UAE market
• Proven expertise in optimizing campaigns for lead generation and achieving KPIs.
• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
• Strong analytical skills with proficiency in tools like Google Analytics, CRM platforms
• Exceptional knowledge of A/B testing, re-marketing strategies, and audience segmentation.
• Excellent communication skills to collaborate with cross-functional teams and articulate data-driven recommendations.
• Strong organizational skills with the ability to manage multiple campaigns and budgets simultaneously.
Skills:
• Certification in Google Ads, Facebook Blueprint, or LinkedIn Marketing.
• Proficiency in Microsoft Office Suite.
• Analytical mindset with strong problem-solving skills.
• Ability to manage multiple projects and meet tight deadlines.
Salary:
AED
10,000 to 12,000
per month inclusive of fixed allowances.
ABOUT THE COMPANY
Future Tense offers Human Resource solutions to a spectrum of organization across UAE. Future Tense championed the "client delight" concept, where the firm helps institutions to meet their challenging demand of quality human resources in quick time.
We continue to match the client expectations by paying close attention to specifics of the desired positions. We follow it up with meticulous shortlisting to ensure that every candidate interviewed by the client is competent enough for their requirements
Piloting the force at Future Tense is Karuna Agarwal, who brings with her over 10 years rich experience in recruitment and staffing across all levels. With her expertise, we have grown a multi-city clientele and service the HR needs of our clients, with care.
We firmly believe that our clients and candidates both possess unique characters; both need to be aligned for a fruitful and productive relation. We seek to map more than just talent. We believe in mapping characters!
Find Top Talent
Other jobs you might be interested in
Marketing Manager Jobs in DubaiMarketing Executive Jobs in Dubai
Marketing Coordinator Jobs in Dubai
Show More
