Regional Sales Manager

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JOB DESCRIPTION / ROLE

Employment: Full Time

Job Summary:
- To effectively lead the regional team in strategy formulation and execution of all the sales, distribution & merchandising functions for all the channels in order to achieve company long & short term business goals, objectives and targets

Key Job Accountabilities:
- Responsible to lead all channels. Working in very close liaison with Director of Sales and Channel Managers, he is responsible for clearly defining long and short term goals, objectives and targets for each channel in his region
- Through coordination with Director of Sales & HR Department responsible for ensuring there is adequate, qualified, & competent personnel resources who have the responsibility to achieve their KPIs / targets; that team members get the relevant and necessary training / coaching (generic to team or specific to individuals) to enhance their performance to therefore ensure they achieve KPIs / targets; that HR policies are being implemented accordingly
- Responsible for ensuring that the regional team fully and thoroughly understands the company & hence individual goals, objectives and targets – i.e. that there are both company and individual clearly defined targets & KPIs (Key Performance Indicators)
- Responsible for the attainment / achievement of the channels KPIs / targets through daily KPI report tracking and follow ups for all channels
- Responsible for the execution of all channel strategies
- Specifically, he is responsible for sales & distribution planning, leading in execution, reviewing achievements against targets and taking necessary corrective action without delay
- Through the team, ensure all orders are delivered and on time; and all undelivered orders (cancelled / pending) are investigated and corrective actions have been taken
- Responsible for ensuring merchandising targets are achieved; Responsible for coordinating with Marketing Department for provision of marketing tools that increase brand visibility
- Responsible for ensuring excellent customer service and attainment / achievement of customer service delivery targets
- Responsible for ensuring effective promotions execution and attainment / achievement of the targets
- Responsible for ensuring that collections / payments are done on time and all issues on payments are attended to and resolved on time; that our credit policies are being adhered to and that our EOT (End of Trip) processes, procedures and cutoff deadlines are being adhered to
- Working closely with brand managers, supply chain, IT, finance, he is responsible for creating robust processes and systems, reviewing their effectiveness and correcting them accordingly to ensure targets achievement
- Responsible for channel budgetary control – ensuring operations are within budgets
- Responsible to perform any other duties assigned by senior management

REQUIREMENTS

Education, Qualification and Skills:
- Minimum of Bachelor’s degree in Sales & Marketing, Business Administration or such related qualification but preferably MBA or equivalent
- 12 years FMCG experience with at least 8 years managing a direct sales force
- Experience in beverages – added advantage
- Knowledge and experience with the various channels – key issues, trends, processes and procedures within these channels very essential
- Proven knowledge and experience with budgetary processes, strategy formulation and execution
- Possessing very strong budgeting, strategy development, project management, problem solving and change management skills
- Experience and success in recruiting & training high performance sales teams
- Demonstrated ability in managing and leading diverse sales teams and implementation of a performance management culture
- Demonstrated ability to coach & develop team members
- Proven track record of achieving KPIs / sales plans
- Ability to effectively present information and negotiate with all levels of management
- Demonstrated passion for excellent customer service delivery

ABOUT THE COMPANY

Established in 1976, we have led the market for more than three decades. Today, our company is the premium source for pure premium drinking water in the region.

Consistently providing world-class products and continually enhancing product excellence is our top priority. We meet these challenging goals through continuous reinvestment, innovative manufacturing and smart marketing strategies.

Today, we offer a wide range of premium products from pure natural mineral water, fresh and natural juices, chips, basmati rice and world-class tissues.

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