Regional Sales Manager

Company overview

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

The Regional Sales Manager is responsible for driving new vehicle sales performance across assigned territories in the UAE. This role leads the execution of sales strategies, dealer network performance, and customer acquisition initiatives to achieve volume, revenue, and profitability targets. The role is focused on delivering a seamless, high-performance sales operation aligned with Al-Futtaim Electric Mobility Company’s acceleration roadmap.

What you will do

• Sales strategy & execution
• Develop and implement regional sales plans aligned with national targets and BYD’s growth strategy.
• Monitor and manage sales performance across new and used vehicles retail channels.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Lead execution of sales campaigns in collaboration with marketing and product teams.
• Dealer network management
• Support the expansion and performance of the BYD dealer network across the UAE.
• Conduct regular dealer reviews, performance assessments, and capability development.
• Ensure dealer compliance with brand standards, sales processes, and customer experience KPIs.
• Forecasting & commercial management
• Submit accurate weekly and monthly sales forecasts based on market trends, lead conversion, and inventory levels.
• Optimize inventory turnover and manage stock ageing in coordination with logistics and planning teams.
• Monitor and manage controllable costs, receivables, and cash control within assigned regions.
• Customer experience & CRM (sales touchpoints)
• Ensure a seamless customer journey across all sales touchpoints, from lead generation to vehicle handover.
• Collaborate with the CRM and digital teams to improve lead quality, conversion rates, and customer satisfaction.
• Address high-level customer escalations and ensure timely resolution of sales-related issues.
• Team leadership & development
• Lead and coach a team of Sales Managers and showroom sales staff.
• Drive a high-performance culture through clear KPIs, regular feedback, and development plans.
• Collaborate with HR and training teams to ensure continuous capability building.

Required skills to be successful

• Leadership experience and managing multiple locations.
• Financial acumen.
• Customer centric experience.
• Operational excellence.

About the team

The role reports to the Retail Sales Director and will interact with internal and external stakeholders.

What equips you for the role

• Bachelor’s degree or equivalent.
• Minimum 10 years of automotive industry experience, with at least 5 years in a sales leadership role.
• Proven track record in managing multi-site sales operations and dealer networks.
• Strong commercial acumen, negotiation skills, and understanding of UAE automotive market dynamics.

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as electric vehicles.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.