Sales and Marketing Executive

• Develop and execute sales strategies to meet volume and revenue targets across on- and off-premises accounts.
• Build and maintain strong relationships with key accounts and hospitality venues.
• Identify new business opportunities and expand territory coverage.
• Lead, train, and support field sales representatives and brand ambassadors.
• Monitor competitive activity and market trends to inform strategy.
• Negotiate pricing, promotional activity, and visibility with key retail and on-premises partners.
• Collaborate with the marketing team to create tailored brand campaigns specific to each sales channel.
• Drive brand awareness through in-store promotions, tastings, events, sponsorships, and activations.
• Coordinate with creative teams for the development of POS materials and digital marketing assets.
• Plan and execute seasonal marketing calendars and promotional initiatives aligned with sales goals.
• Measure ROI of marketing campaigns and optimize based on performance data.
• Manage sales forecasting, budgeting, and reporting Responsible for
• Drawing up offers and contracts and general correspondence with on trade segment.
• Keeps updated with the new products in the market.
• Attend training as required.
• Adheres to all HR policies and procedures.
• Strive to improve self, knowledge and skills.
• Sells and promote all the items at every opportunity.
• Constant follow-up of tentative orders to secure information
• Actively participates in recycling initiatives.
• Ensures that the appropriate standards of conduct, dress, hygiene and appearance are always maintained.
• Strictly adhere to the company policy on confidentiality and ethics.
• Create events periodically, i.e., wine market etc.

Requirements: