- Achieve budgeted Revenue target and implement Trade Projects as per annual Sales plan.
- Revenue (Sales)target achievement and manage promotion spend within budgets.
- Monitoring and managing market trend and requirements on weekly basis.
- Ensure Sales collection as per plan (Within approved credit period)
- Develop and maintain institutional customer relations with key decision makers.
- Accomplishes Sales objectives by planning, developing, implementing, evaluating trade promotion programs, and merchandising.
- Establishes sales objectives by forecasting and developing annual sales quotas for territories; projecting expected sales volume and profit for existing and new product lines/Brands/Category.
- Ensure clear and effective communication with the customers by Sales team.
- Set daily, weekly and monthly targets to bring focus into the sales cycle.
- Conducting Weekly updates meetings and call reports/analysis with Sales Supervisors and writing monthly reports on the verticals.
- Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
- Provides information to Brand and Head- Sales by collecting, analysing, and summarizing data and trends.
- Monitor the performance of the sales and conduct periodic sales review meetings.
- Responsibility to acquire new food service accounts for the UAE
- Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance
- Identifying market potential in order to establish new account, achieve food service sales volume, revenue and profitability goals.
- Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products that meet standards of quality, timeliness and cost.
- Approval and critique of promotional programs with the objective of improving effectiveness and efficiency in trade spending and brand consumption development.
- Develops and executes effective BIKANERVALA account-specific marketing & Sales programs