• Plan, organize, lead and control sales team in order to achieve maximum sales and optimum distribution of the company’s products
• Ensure that individual route salesmen achieve and surpass their daily, monthly, and yearly sales targets
• Implement and update the route and journey cycle plan cost-effectively to achieve 100% coverage of all outlets
• Route rides and checks on the routes to monitor the salesman’s understanding and implementation of the company’s policies and standards on sales & merchandising
• Monitor salesmen’s daily sales and shortages, rectify problem situations, ensure daily sales targets are achieved and approved shortage limits are not exceeded
• Ensure that approved Company Policy is followed in recommending the extension of credit and in collecting accounts
• Assist management in the collection of all past due accounts in his area and grant no credit until proper approval has been received
• Control the placement of company coolers, ensure best location in the outlet and monitor sales volume in these outlets
• Control issue of Point of Sale Material to salesmen and ensure that they are well placed and maintained
• Handle any customer complaint with satisfaction
• Open new accounts by personal efforts and exploit all sales opportunities, promote aggressively the sale of our products in existing accounts and at all special events taking place in his area