Senior Brand Manager - Elemis & Erborian

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

What you'll be doing

Our Senior Brand Manager is responsible for designing and implementing the strategy, goals and objectives, setting budgets and commercial targets of their brands in close alignment and coordination with the key stakeholders.

In addition, our Senior Brand Manager is accountable for the marketing plan of the brands and increasing the market share, and the delivery of top line and bottom line targets in close liaison with different channels (Retail, Wholesale, eCom, Spas, Travel retail and B2B)

Key Responsibilities

- Develop the business plan, budgets and 3 years plan of the brands in line with the strategic direction and collaborating with different stakeholders
- Responsible for the delivery of top line and bottom line targets for a portfolio of brands in coordination with different channel Directors' (eCom, Retail, Distribution, etc.)
- Be the point of contact with the brands and keep them up to date on the business plans & growth in the Middle East
- Ensure the Brands are well represented in the different channels across the Middle East, and in line with the overall strategy of the Group and the brands.
- Lead and oversee the implementation of 360 marketing activations and plans for the brands across the channels, and measure ROI, customer reach, and other relevant metrics.
- Recommend marketing mix for different channels, existing shops and new openings
- Use marketing KPIs to set realistic but stretching targets for the team, brand and activities and suggest optimizations on actions and tools
- Ensure the VM guidelines and representation of the Brands are accordingly met in the different channels of the brands
- Conduct strategic meetings with retail partners/operators, marketing, and regional teams to identify areas of support in marketing support, branding, training, etc.
- Develop an evolving hybrid customer journey for the brands allowing to build, grow and sustain a community of loyal customers
- Mentor and coach team and lead them to achieve brands' vision and business plans milestones
- Approve Brand mix and oversee smooth implementation of opening, closing and renovation of counters and often get involved with the demand planning
- Promote customer service excellence by running surveys and analysing benchmarks
- Analyze and improve cost effectiveness; prepare ad-hoc review budget updates in collaboration with Managing Director and Brands' management
- Analyze profitability of the store/brands & monitor market share
- Provide action plan to increase market share of the brands in the region, and align different stakeholders on the implementation.
- Review monthly reports on customer & sales analysis, shopper insights, traffic in store and store KPI's and prepare action plan accordingly
- Assign individual objectives for employee performance management purposes, manage performance, empower team, and provide formal and informal feedback in order to support professional development and maximize performance
- Oversee the brand training of all staff across different channels and ensure they are well abreast of the product knowledge and storytelling, to provide the best experience to customers.