Senior Brand Trainer - Luxury Homeware

Inspire | Exhilarate | Delight

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750 experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

What you'll be doing

At Chalhoub, we express the exceptional! Our Senior Brand Trainer is responsible for imparting knowledge and awareness of the Luxury Homeware & Gifting by using best training practices. Our Trainer will also research and localise materials on the category and brand, and in collaboration with Group L&D, will develop the training material to be delivered. Our Senior Brand Trainer will support the front-liners with on-the-job learning, as well as with monitoring performance and training needs analysis.

Key Responsibilities

Training & Development Strategy

• Design and implement comprehensive training programs with a clear calendar focusing on client journeys, clienteling techniques, and product expertise.
• Develop engaging training materials, workshops, and e-learning modules to reinforce luxury service standards and product storytelling.
• Ensure alignment with the brand's heritage, craftsmanship, and service philosophy. Conduct training needs analysis to assess the needs of the team.
• Research, gather and localise brand material, and work in collaboration with Group L&D in the development of training materials.
• Leverage Group's available digital tools to digitalize training content.
• Deliver the START program Category Training Day and Brand Training Days.
• Participate in Group L&D training events and best practice development.

Client Journey & Clienteling Excellence

• Train retail teams on building meaningful, long-term relationships with clients through personalized service.
• Implement a client journey roadmap to guide teams in creating seamless, high-touch experiences at every stage.
• Coach teams on proactive client outreach, VIP engagement, and curated shopping experiences to foster loyalty.

Product Expertise & Storytelling

• Develop deep product training modules covering materials, craftsmanship, history, and exclusive collections.
• Monitor product training of the Delegation brands.
• Train teams on storytelling techniques to enhance the emotional connection between the client and the product.
• Collaborate with merchandising teams to ensure sales associates are well-versed in new collections, limited editions, and signature pieces.

Sales & Service Excellence

• Equip teams with consultative selling techniques tailored to luxury homeware, emphasizing cross-selling and upselling strategies.
• Implement on-the-floor training, role-playing exercises, and immersive client simulations.

Leadership Development & Coaching

• Partner with store managers to develop coaching frameworks that reinforce training and drive a client-first culture.
• Provide real-time feedback, mentoring, and on-the-job coaching to strengthen client interactions.
• Support leadership teams in embedding luxury service behaviors and high-performance standards.

CRM & Data-Driven Clienteling

• Train teams on effective CRM usage, ensuring accurate client data capture and personalized follow-ups.
• Use client insights to tailor training programs that address specific market needs.

What you'll need to succeed

• Experience in training, learning & development, or retail operations within luxury homeware, fashion, or hospitality.
• Strong expertise in luxury clienteling, product storytelling, and high-end customer experience.
• Proven experience designing and delivering high-impact training programs.
• Deep knowledge of luxury service standards, retail excellence, and emotional engagement strategies.
• Exceptional communication, coaching, and leadership skills.
• Ability to work in a fast-paced, client-centric environment with meticulous attention to detail.
• Fluency in English and Arabic.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We invite all applicants to apply

It takes diversity of thought, culture, background, differing abilities and perspectives to truly inspire, exhilarate and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

Department

Retail & Distribution

Role

Senior Brand Trainer