Senior Content Editor

Job Purpose

The Senior content editor leads the content strategy and style guidelines, whilst overseeing the copy produced by the content editor. They collaborate with creatives, marketing and key stakeholders across the business to concept and create engaging, consumer-centric content that is relevant to the target consumer. As a brand guardian, they will uphold and interpret the seasonal campaign direction through all marketing initiatives. To ensure the tone of voice for each brand is adhered to and the delivery of rich content is on-brand, on-time and as briefed.

Essential Roles and Responsibilities

- Lead the Style Guide and Tone of Voice development across all retail brand portfolio
- Develop a glossary input and translation repository enhancements
- Oversee the delivery and implementation of our brand tone of voice across all communication platforms, from marketing activities (newsletters, social media, CRM and other marketing operations), PR (press releases, events invitations) to homepage
- Review and sub content and communications created by the content editor to ensure all content reaches the necessary high standards
- Translate the vision of the brand, mood and imagery for each campaign into written form.
- Work closely with the creative team to ensure a user-friendly and on-brand experience across all outputs
- Lead the editorial calendar
- Analyse industry best practices with knowledge of SEO
- Collaborate on branded content proposals and execution with multiple stakeholders in the business
- Brief and supervise content editor on all relevant content projects
- Act as an ongoing creative brand guardian from a tone of voice perspective
- Produce copy for actioned / ad-hoc projects as required by the business
- Provide mentorship and guidance for content editors.
- Ensure the team are adhering to brand tone of voices and guidelines.

Requirements: