Senior Product Marketing Manager


Dubai, UAE

Posted on: 25 Apr 2024

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Employment: Full Time

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

At Careem, we are driven by our purpose of simplifying the lives of people and building an awesome organisation that inspires. Our ambition is to be the region's everyday Everything App. This means creating a platform that hosts daily services, helping people who need to move around, order things, pay for services or transfer money. Today, we operate in 13 countries and over 100 cities in the MENAP region.

Whilst we are headquartered in Dubai, our multicultural teams span across several countries. We are focused on hiring for culture, talent and passion for unleashing the region's potential to drive progress in the communities.

Responsibilities: As a Product Marketing Manager, you'll play a pivotal role in shaping the narrative of the Careem Super App, bridging the gap between product development and growth marketing strategy. Your responsibilities include:

- Collaborating with cross-functional teams to launch product features and initiatives effectively.
- Leading the creation of marketing communications and creative assets for key Super App features, internal services, and external partnerships.
- Supporting product marketing campaigns throughout the product lifecycle, driving awareness, acquisition, and adoption.
- Developing guidelines, processes, and best practices for content creation and management.
- Identifying and developing educational tools to ensure customers realize the full value of our product and services.
- Monitoring key marketing metrics and driving growth through customer insights and market needs.

Qualifications and Experience: To excel in this role, you'll need:

- An owner's mindset with the ability to coordinate and collaborate effectively.
- A creative approach and the ability to execute rapidly on new ideas and experiments.
- Proven experience in Product Management and/or Product Marketing.
- Leadership skills to inspire creative teams and drive the product marketing agenda.
- A passion for making an impact in a fast-paced startup environment.
- Strong interpersonal and problem-solving skills, with the ability to motivate others and meet stretch deadlines.
- Minimum 5 years of practical experience as a Product Manager and/or Product Marketing Manager in a tech company.
- Experience managing multinational teams and multiple markets in the MENA region.

Why Join Us? At Careem, you'll be part of a diverse team driving innovation and positive change in the region. We offer competitive compensation, opportunities for growth, and a collaborative work environment where your ideas are valued.

If you're ready to make a difference and shape the future of everyday life in the MENAP region, apply now and join us on this exciting journey at Careem.

What we'll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.


We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.

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