Social Media and Marketing Coordinator

Black Pearl

Abu Dhabi, UAE

Posted on: 24 Dec 2024

JOB DESCRIPTION / ROLE

Employment: Full Time

We are seeking a creative and proactive Social Media and Marketing Coordinator to join a leading French Bakery & Café in Abu Dhabi. The candidate will be responsible for managing the brand’s online presence, creating engaging content, and supporting marketing initiatives to drive customer engagement and brand visibility.

Key Responsibilities
• Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, and TikTok to promote the brand.
• Create and curate high-quality, engaging, and visually appealing content, including graphics, photos, and videos, aligned with the brand identity.
• Plan and execute marketing campaigns to drive customer engagement and sales.
• Monitor and analyze social media performance metrics, providing regular reports and actionable insights to improve engagement and reach.
• Collaborate with the team to support marketing initiatives such as promotions, events, and campaigns.
• Engage with the online community by responding to comments, messages, and reviews promptly and professionally.
• Maintain and update the company’s website with the latest promotions, offers, and menu changes.
• Coordinate with external vendors and photographers for content creation and event coverage.
• Stay updated with social media trends, tools, and best practices to implement innovative strategies.

Requirements:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in social media management and marketing, preferably in the F&B or hospitality sector.
• Proficiency in social media platforms, analytics tools, and content creation software such as Canva, Adobe Photoshop, or similar tools.
• Knowledge of digital marketing, SEO, and email marketing is a plus.
• Strong creativity and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Only candidates currently residing in the UAE will be considered for this role.

Disclaimer: Black Pearl will never ask for money or any form of charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such a request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office.

ABOUT THE COMPANY

Black Pearl is a human resources and recruitment agency that provides a holistic business and talent solution in a progressive, dynamic, and efficient way.

We pride ourselves as a unique black pearl and strive to delight our clients with a personalized partnership that helps them propel towards success.

Whether you need to find top talent, your next great job opportunity, or a consulting solution for managing your business, engaging employees, evolving your work culture, planning your people strategy, or resourcing challenges, we can help.

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