JOB DESCRIPTION / ROLE
As a Social Media Executive & Content Creator, you will be responsible for managing and growing our social media presence across multiple platforms. You will be creating daily, trend-driven, and innovative content, particularly short-form videos (Reels), while also managing paid social media advertising through Meta Business Suite and similar tools. Additionally, you will monitor and report on platform growth, engagement, and campaign performance.
If you're passionate about digital storytelling, know how to leverage trends to boost engagement, and can create visually appealing, high-quality content that resonates with our audience, we want to hear from you.
Requirements:
- Experience: in social media content creation, digital marketing, or a related role- Content Creation Skills: experience in filming, editing, and producing Reels/short-form videos using tools like CapCut, Adobe Premiere Pro, or Canva.
- Social Media Expertise: In-depth knowledge of Instagram, Facebook, TikTok, and other emerging platforms.
- Paid Ad Management: Experience running Meta (Facebook & Instagram) ad campaigns. Knowledge of ad targeting, budgets, and performance tracking.
- Trend Awareness: Strong understanding of current social media trends, memes, and viral content.
- Creative Thinking: Ability to brainstorm unique, innovative, and pet-centric content ideas.
- Analytical Skills: Ability to track, interpret, and report social media metrics.
- Community Management: Experience in engaging with online audiences and handling customer inquiries/comments professionally.
- Basic Graphic Design Skills: Familiarity with Canva, Photoshop, Capcut or similar tools to create eye-catching visuals , and team collaboration with our in house designer to provide them with clear creative directions to create content .
- Excellent Communication: Strong writing skills for captions, ad copy, and storytelling.
ABOUT THE COMPANY
At Pet's Delight we pride ourselves on offering friendly service, the best in pet nutrition and the widest range of pet accessories at affordable prices. As pet owners and animal lovers ourselves, we have the welfare of our furred and feathered friends in mind when selecting products for our stores.
