Social Media Executive / Content Creator

As Social Media Executive / Content Creator you will be in charge of executing the property strategy to increase the visibility and to have an engagement action plan between the hotel's social media accounts and the users.

What is in it for you:

- Employee benefit card offering discounted rates at Accor worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

- Supervising the overall mention of social media platforms not limited to Facebook and Instagram, and engaging with the social media users.
- Manage the organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects.
- Building a social media presence by maintaining a solid online presence.
- Build a strong content calendar for the year with all festivities, important national and international days, property-based events and a regular calendar and monitor the deployment of content accordingly.
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
- Advising on best practices in regard to content and messaging on Paid Social.
- Create or provide the content as per the schedule of the posts created in line with the property standards.
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Producing a consistent brand message across all social media channels.
- Regular monitoring of the competitor's social media sites and creating analysis reports.
- Develop a social content calendar and execute them in a timely manner.
- Working with the Director of Marketing and Communications to develop social media timelines that coincide with special offers, seasonal offers and regular marketing timelines.
- Constantly look out for new user-generated content to be used in reposting on social media platforms and which can be used in regular marketing activities and collaterals.
- Assist the Director of Marketing and Communications to communicate with the influencers and to make sure all the content is being published by them and is in line with the agreement between both the influencers and the property.
- Building brand awareness by engaging relevant influencers.
- Ensuring that our replies are respectful and appropriate in our online communities.
- Training the respective marketing executives on the best practices to create content.
- Analysing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor data.