Social Media Manager

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JOB DESCRIPTION / ROLE

Employment: Full Time

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

Job Summary

Our Social Media Manager is responsible for creating and uploading all organic digital content across the social media accounts (Instagram, Facebook, Twitter, TikTok, LinkedIn and YouTube). He/She will manage the priorities and planning of the social strategy through a balanced view that considers both creative and business needs - ensuring the growth of our client community both in terms of reach and engagement, meeting business KPIs within budget and at scale, and giving visibility to key stakeholders across the team.

What you'll be doing

- Develop, implement, and monitor the social media strategy to increase brand awareness, improve Marketing efforts and improve sales
- Ensure all social content is in line with content strategy, brand and goals of the business
- Manage social media channels (IG, FB, Snapchat, TikTok, YouTube, LinkedIn, WeChat, Little Red Booklet, Threads, Twitter)
- Create engaging, creative, innovative organic content for all social media channels to promote the omnichannel experience (photo & video, vlogs, IG & TikTok live shopping)
- Copywrite content that is informative and appealing towards all social media channels
- Create a Calendar for regularly scheduled posts
- Research and manage artists and accounts to drive growth and engagement for organic content partnerships
- Digital incremental activations to Marketing launches, brand launches and pop-ups to increase UGC and acquisition.
- Direct all in-store photoshoots towards any in-store opening or activations
- Ensure content is created for all new product deliveries and launches
- Manage the success of every social media campaign
- Manage the Influencer strategy to grow the channel organically
- Feed the content team with performance insights, actively promoting a growth culture in which the team is regularly looking for opportunities to optimise ideation, distribution, scheduling, and amplification of content within a rigorous, agile test and learn environment
- Ensure the on-time delivery of work and overall quality of execution in line with brand standards
- In collaboration with ecommerce team, lead and manage product showcase based on Trade needs

REQUIREMENTS


What you'll need to succeed

- Ecommerce Background to be able to lead an omni-channel experience
- Superior knowledge in social media: trends, best practices, channels (Instagram, Facebook, Twitter, LinkedIn)
- Luxury fashion brand and product knowledge
- Confident, good at public speaking
- Autonomous & pro-active

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

ABOUT THE COMPANY

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.

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