Senior Creative & Content Manager

Chalhoub Group

United Kingdom

Posted on: 1 Jun 2024

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JOB DESCRIPTION / ROLE

Employment: Full Time

About the role
The Senior Creative & Content Manager is a new role to support scaling and optimising our omni-channel content. You will act as a content and creative bridge, focusing on building and testing a roadmap for the creation of new and evolving content across all Threads channels. You will be a key stakeholder in Threads Media Solutions, supporting pitch ideas and social first creative insights. You will establish the social first creative playbook, a comprehensive guide for how-to deliver engagement and sales across all social platforms.

You will work with the wider team to conceptualise and produce engaging visual content across all of our channels including but not limited to social channels, website, and digital marketing (paid ads and email). Continuously developing our bold, distinctive brand identity, you will lead the design of powerful creative that spans social posts, website content, online ads, email campaigns, video and more. You are accountable for visual consistency and maximising impact across every touchpoint and stage of the consumer journey.

You will provide vital direction and input to the creative and content teams to ensure campaign success and continued brand alignment.

Progression at Threads means so much to us and we know it means a lot to you too! We are working on creating a new career pathway for this role but in the meantime, check out our progression paths across the business here to get familiar with how we like to develop our employees!

This role and the team are hybrid based out of Telephone House in Shoreditch, London. This role does have in-office expectations because of how we operate as a team and business, and although we're really open to what those are and how they work, this team does require 3 days a week together in the office.

We regret that we are not open to fully remote applications right now for this reason, but what we can offer is a flexible working approach which can be discussed per role and a host of team cultural activities and treats in our office.

Requirements

You Will:

- Support the business' commercial strategy, ensuring that all brands are "seen" on social media regardless of market demand.
- Ideate, test and develop powerful market leading content at scale that is both culturally relevant and on brand for the Threads audience.
- Lead on defining Content direction for the website, working closely with the Fashion Director to highlight key thematic stories on a bi-weekly basis.
- You will be a key stakeholder in Threads Media Solutions, supporting pitch ideas and social first creative insights. Oversee and contribute creative concepts and visuals to bring marketing campaigns and content to life. Collaborate with teams on ideas. You will provide vital direction and input to the creative and content teams to ensure campaign success and continued brand alignment.
- Work closely with the Social Media Manager and Digital team to understand performance of content and optimise for each round of testing.
- Lead creative and content team by providing feedback and guidance. Motivate team members and foster professional development to maintain the highest standards of output.

REQUIREMENTS

You Have:

- A clear understanding of global social media trends that resonates with the Gen Z and millennial audience.
- Creative thinker with solid commercial acumen.
- Understanding of paid strategies across social platforms , including best metrics and KPIs to set in support of organic content strategy.
- Creative first mindset, ability to craft market leading content around product stories
- Up-to-date with the luxury fashion brand landscape, fashion trends and designers.
- An ability to balance art and science delivering creative, first to market ideas that support commercializing social media accounts, within a commercial environment, balancing inspiration with commerciality.

Benefits

Many from day one!

- Private Medical Insurance plans through Vitality Health
- Employee Assistance Programme through Lifeworks
- Denplan
- Eyecare Vouchers
- Pension
- Staff discounts
- Enhanced Parent Program + Parental Leave
- The Inclusive Threads DE&I Program
- 25 Days Holiday
- Paid sick leave
- Flexible working
- Long service awards
- Mentorship & Coaching
- 12 weeks Leadership programme

ABOUT THE COMPANY

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.

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