Location
Netherlands
Dates
Dates flexible
Course Type
Professional Training Course
Accreditation
Yes (Details)
Language
English
Course Fee
$4,500

Course Overview

This course will develop your PR skills in event planning staging marketing crowd control and much more as well as teaching you what you need to do after the event. It is a fantastic guide for anyone who wants to developtheir skills and competencies in PR and event management.

Who should take this course

PR executives, PR managers, Product/service managers, Marketing execs/managers.

Accreditation

CPD

Course content

Module 1:

  • Introduction scope and objectives
  • Introduction to PR and its activities in modern organizations.
  • The Scope and Nature of Event Management.
  • What is Event Management?

Module 2:

  • Event Planning
  • When to Run an Event Where to Hold an Event
  • Event Management Companies
  • Event Planning template
  • Planning Internal and Public Events

Module 3:

  • Resources and staffing Physical and Human Resources Venue D or Equipment and facilities
  • Entertainment Accommodation
  • Catering Sound and Lighting Travel and car parking
  • Traffic Management Security

Module 4:

  • Marketing an Event Target Audience
  • Key messages PR communications (invitations press releases advertorials)
  • Sponsorship Advertising and promotion

Module 5:

  • Financial Management
  • Types of Budgets Budgeting an Event Cash Flow
  • Controlling Expenditure

Module 6:

  • Risk Management
  • Risk Assessment Risk Reduction Consumer Protection
  • The Law & Employees Dispute
  • Management Duty of Care

Module 7:

  • Staging the Event
  • Event theme Welcome and registration Audience and Guests
  • The Stage Programme timing Ushering Power Lights Sound Catering
  • Recording an Event Crowd Control

Module 8:

  • After the Event Cleaning Up
  • Acknowledgements and thanks
  • Review and Evaluation
  • Dealing with Complaints
  • Follow up communications

About Course Provider

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.

How to enroll?

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