Job description / Role
VAC7814 - Head- Corporate Propositions (Omani or GCC Nationals)
Ooredoo Oman Family Member:
As the Head- Corporate Propositions you will be leading a team of proposition managers and will focus on developing and executing unique, differentiated value propositions for the corporate segment. These value propositions will resonate with the target audience and deliver on the long term segmented Ooredoo Oman customer revenue targets.
You will be responsible of developing the annual business plan for the segment, translating the strategy into plans and their associated budgets which will deliver the targets, achieving the segment AOP KPI's as set out in the yearly objectives. These will include:
This includes ensuring that existing and new propositions are effectively managed through their lifecycles and continue to hit the required revenue targets, end to end responsibility for developing the corporate segment strategy, from:
- Opportunity review and analysis
- Alignment with key stakeholder
- Development and ownership of the roadmap
- Achieving management buy-in to the strategy
- Implementation of the agreed strategy
- Contributing to the overall yearly business marketing plan
Development of corporate propositions which resonate with the target audience and hit the KPI's as specified in business cases and strategy documentation, creation of marcoms briefs and approval of marcoms plans which effectively communicate the propositions through the correct channels, responsible for successful product Go To Market (GTMs) for all new proposition launches: On time, within budget and appropriate for the target market, post implementation reviews of all proposition launches, ensuring that the segment propositions continue to meet the demands and expectations of customers by remaining relevant throughout their life times, analysis of customer requirements and development of a roadmap which delivers on our segment ambitions, identifying and tracking market trends in major areas (e.g. mobile/fixed, internet, data and voice services) using external or internal data sources.
This involves market research and internal analysis to understand the segment needs and behaviours, tracking the results of marketing initiatives through regular reports/analysis and identify and implement adjustment measures, if necessary, developing and measuring business goals through clearly defined metrics, production of weekly management reports in relation to the performance of the segment with recommendations of tactical initiatives designed to bridge any gaps that are identified or exist during the month and year to date, creating and managing effective cross functional working between my team and its stakeholders to ensure time to market is on time every time, aligning with business functions to proactively identify, developing and driving long term initiatives that deliver retention, growth and value for money, developing segment strategy and manage the segment proposition roadmap in line with the overall segment marketing plan, leading, managing, motivating and coaching the B2B corporate proposition team to ensure the highest level of performance across the Department at all times ensuring segment and personal targets are met, developing talent within the team by providing consistent direction and support, providing knowledge transfer to team on proposition expertise, managing the team on a daily basis including resolving issues and maintaining high motivation levels within the team, developing a talent pool to support the succession plan, delegating effectively to the team in order that they develop their skills and knowledge, appraising accurately on a frequent basis the team members performance against their agreed performance contracts and ensure everyone has in place a development plan that is executed and the learning's implemented, ensuring the allocation of resources within the cross functional team by aligning with individual line managers and contributing to the development of the overall B2B strategy and AOP.
You should have a minimum of 8+ years of business experience, 6-7 years of experience in product/segment/marketing management preferably in telecom, within a B2B unit, strong business and analytical skills, advanced knowledge in telecom product portfolio, MS Office proficiency, fluent in written and spoken english - arabic an advantage, experience in people management with university degree, bachelors in business (Marketing).
- B2B direct sales
- B2B marketing
- Business case development
- Strategy and Business Planning
- Telco proposition/product development
- ATL and BTL marketing plans, including direct agency liaison
- Customer obsessed
- Strategic thinking
- Influence and persuasion
- Analytical thinking
- Detail and quality oriented
- Communicating Effectively
- Risk Awareness
- Judgment and decision making
About the Company
We are a leading international communications company delivering mobile, fixed, broadband internet, and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, we are guided by our vision of enriching peoples lives and our belief that we can stimulate human growth by leveraging communications to help people achieve their full potential.
Formerly known as Qtel Group, we have a customer base of 92.9 million and reported revenues of USD 9.3 billion in 2012.