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Job description / Role
A leading developer in Muscat, Oman is looking for an experienced Marketing and Communications Manager to join their team.
The purpose of the job is to be the brand marketing guardian & principal brand activator by creating, implementing and measuring effective integrated communications & involvement/touchpoint solutions that grow desire and interest, and that lead to sustainable growth of lead pipeline development and sales. Moreover, to growth of the community, enhancement of the stickiness of the digital community, and driving increasing walk-in traffic. Creating brand advantage that drives sales desire and sales value on an ongoing basis is key.
Major Duties and Responsibilities
Brand Awareness Management
• Work with the VP Sales & Marketing in designing a marketing strategy and execute activities to establish and maintain brand presence both internally and in the market.
• Attack competitors with differentiated propositions locally to ensure advantage is maximised
• Build and manage an effective relationship with external vendors in order develop copy, content and design for promotional campaigns, advertising activities and marketing materials
• Manage all activities within the department in accordance to the agreed departmental budget
Brand Activation
• Work with the CSR and Events Coordinator to ensure all events enhance brand positioning and grow community and sales value
• Create B2B partnerships that enhance awareness, advantage and ROI
• Ensure, when necessary, that branding and marketing activities are exclusive for various zones of the project and design, develop and implement strategies accordingly
PR & Digital
• Working with the PR Agency, by develop and implement a strategic PR plan promoting company on a local, regional and international level through well suited media outlets ensuring the brand continues to be perceived as the market leader within real estate development.
• Write, edit or verify press releases, newsletters, speeches, articles, annual reports and all PR materials both in Arabic (with assistance from Event Coordinator) & English to support PR activity and ensure all material is approved beforehand
• With PR agency organize press events and follow ups from these activities.
• Ensure all Communication investments are projected through, and grown via online & social media channels.
• Maximise exposure and funnel/segment when required to key groups and gatekeepers.
• Ensure that media contacts database is accurate and updated on a regular basis.
• Optimise digital strategy and use of social media channels as community creator, interest and lead generator.
• With agency, write content for Social Media channels updating MB PR events to enhance brand exposure.
• Maintain and update media and news information on MB website.
• Issue newsletter on monthly basis.
Internal & Sales Communications
• Work closely with the Sales team to ensure relevant promotional material regarding sale of properties is produced in a timely manner and create Sales templates that enhance profile of sales team in sales channel and accelerate broker credibility and market penetration
• Run in-house communication programs to communicate brand values and company marketing
• Ensure that employees are aware of changes and projects within the company
• Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information
Metrics
• Conduct competitive strategic analysis, market research & trends, consumer segmentation, and consumer insight development.
• Analyse and measure the results of marketing campaigns, ensuring that they are compatible with the target audience.
• Keep abreast of competitor activities and produce with Post Sales and Sales Manager Monthly Competitor reports.
• Analyse MB’s brand awareness both internally and externally, develop a brand tracking information program and review company brand guidelines.
• Conduct PR research on perceptions and attitudes towards the organization.
Salary:
OMR
2,500 to 3,000
per month inclusive of fixed allowances.
Additional benefits: medical and annual flight home
Requirements
Qualifications
• Bachelors degree in Business Administration or Marketing.
• Masters degree in a relevant field is preferred.
Knowledge & Experience
• 5-7 years of experience in the same field.
• Knowledge & experience of: Media channels and marketing promotion activities, Brand management, Event Management, Interactive Marketing, Budget Management, Photoshop and Design packages, Product and Industry knowledge.
About the Company
Cobalt is part of a leading international recruitment provider with offices in Europe, Singapore and New Zealand. Cobalt offers high quality HR consultancy, executive search, contingency recruitment and Emiratization services in Dubai and the wider MENA Region. It works extensively within the fields of Construction & Engineering, Banking & Finance and HR & Business Support.
Contributing to the regions development, we play a key role in identifying and attracting the very best talent to ensure the regions potential is realized. We also understand the importance of Emiratization in ensuring the long-term success of the UAE economy and have therefore pro-actively developed a strong network of UAE Nationals within our specialist areas.