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Marketing Head

Propel Consult


Ref: LP127-2258

Job description / Role

Employment: Full Time

Our client is a leading automotive company that manufactures, develops, and sells cars, motorcycles, and spare parts and accessories worldwide. They are currently looking for a Marketing Head to be based in Oman.

Duties & Responsibilities:
• Develops and ensures a consistent marketing strategy and planning based on customer needs
• Conducts SWOT analysis of all current marketing activities at the dealership
• Conducts strategic reviews and amend objectives and approaches as required with Dealer Principal, General Manager, Finance & Administration Manager (and CRM Manager, if available)
• Establishes and implements a marketing strategy for dealership
• Coordinates dealership customer communications
• Coordinates marketing initiatives and events
• Coordinates potential marketing opportunities across dealership departments
• Ensures marketing communications are in line with the company and approved by the Regional Sales Manager
• Coordinates with brand departments on brand and product events
• Is responsible for all personnel decisions regarding the Marketing employees (plans staffing requirements, hires and reduces the staff; if applicable in consultation with General Manager or Finance & Administration Manager)
• Conducts regular meetings to discuss target agreements/feedback and achievement of objectives
• Conducts annual appraisal process with the Marketing employees which includes the definition of an individual development plan for each employee
• Acts as a role model and ensures brand-compatible employee behavior
• Improves dealership customer experience and ensures customer feedback is accurately captured
• Responsible for attending relevant training courses and self-development and ensure an understanding of car evaluations
• Plans, steers, and controls overall marketing budget incl. measures and aligns with corresponding KPIs and management report
• Takes responsibility and conducts the Sales Funnel Management


Qualification & Requirements:
• Professional experience of working with and managing agencies and internal company resources
• Experience in the development, implementation, and management of direct marketing processes
• Leadership experience
• Experience in a motor vehicle company/industry
• Excellent communication and presentation skills
• Degree or equivalent
• Very good marketing experience, knowledge of relevant systems and processes
• Computer literacy/affinity for digital media
• Driving license

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties. We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more. Concentrating our resources has created 5 distinct specialist divisions:

  • Banking & Finance
  • Human Resources
  • Oil & Gas
  • Construction
  • Architecture & Engineering

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