Marketing Manager

Job description / Role

Marketing Manager

The incumbent in this position is responsible for the cleanliness of the outdoor environment and the service to the guests according to standards established by the hotel.

Kempinski Hotel Muscat

Key Responsibilities:

- Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
- Implement media and marketing plan and coordinate with agencies.
- Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
- Play a significant role in developing the hotel Marketing budget and maintain budget control.
- Under the guidance of the Director of Sales & Marketing create and implement all Marketing activities, including but not limited to:
- Creation and print of collateral
- Promotions and packages
- Advertising
- Market analysis
- Photo-shootings
- Plan, coordinate and implement direct marketing, both on- and offline.
- Maintain guest database for mailings.
- Liaise with F&B department to promote F&B outlets.
- Create, coordinate and maintain giveaways and collateral.
- Ensure picture storage and distribution systems are maintained (Picture Park & VFM Leonardo).
- Provide content and images for websites according to Corporate Identity.
- Ensure content and photography of 3rd party websites is maintained.
- Ensure compliance with Corporate Identity guidelines.
- Act as brand custodian for hotel and Kempinski brand.
- Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.
- Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
- Coordinate between hotel and Corporate Marketing and agencies whenever necessary.
- Maintain updates of Corporate Marketing guidelines and inform colleagues.
- Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
- Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
- Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
- Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
- Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
- Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
- Follow the sales and marketing results and propose corrective actions if needed.
- Take part in sales and marketing training programmes.
- Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
- Provide administrative support for the Marketing office in the absence of the PR & Marketing Executive.

Requirements

Desired Skills & Qualifications:

- Ability to work and communicate in a multinational environment, including oral and written language skills in English; Any additional languages are an advantage.
- Operational knowledge of the role
- Luxury Hotel Experiences.
- Communication skills.
- Basic knowledge of hotel operations & Computer systems, including Microsoft Office (Word, Excel and PowerPoint) and Opera; Basic knowledge of Micros is an advantage.
- Passion for hospitality and the European elegance of service.

About Kempinski

Hoteliers since 1897, we have traveled the world in search of the most fascinating destinations without ever forgetting the finest traditions of our European heritage. We are dedicated to please, educated to entertain, and we never compromise on the European elegance of service. We pride ourselves on delivering a beautiful performance for each and every one of our guests. And for our employees, we provide a stage on which they can flourish and realise their full potential.

Embrace an experience as individual as you are!

About the Company

The Kempinski name is proudly borne by a growing collection of distinguished properties around the world. As Europe's oldest luxury hotel group, we are committed to providing our guests with memorable journeys inspired by exquisite European flair. We believe life should be lived with style.

Each year, an increasing number of guests come to appreciate these qualities, as Kempinski adds new, exciting destinations in Europe, the Middle East, Africa, Asia and The Americas. While this growth reflects the strength and success of the Kempinski brand, the collection will remain a limited one, where exclusivity can be nurtured and individuality can flourish.

We believe that our prestigious, European heritage puts Kempinski in a unique position to satisfy the expectations of the stylish and discerning traveller. It's not just to simply provide a hotel bed and a meal, at Kempinski it's all about bringing a story to life.

Since 1897, our employees have been a part of creating history around the world. From historic buildings to the most avant-garde of modern architecture, our properties are the setting for some of life's greatest moments. We've witnessed historic meetings between world leaders, celebrities taking sanctuary in the world of privacy we create for them, and created incredible memories for guests on a 'once-in-a-lifetime' journey.

We are wholeheartedly committed to providing perfection for our guests at every moment and in every way. Perhaps it's something as life-changing as a wedding celebration, where our attention to detail and perfect service mean that your special day goes without a hitch. Or perhaps it's as simple as the note left on your pillow at night, which thoughtfully lets you know the weather tomorrow so you know how to dress in the morning. At Kempinski, we are each personally responsible for creating rich and meaningful experiences for our guests.