Senior Officer - Product Marketing Marketing - Admin

Oman Air

Muscat, Oman

Ref: HP122-538

Job description / Role

Employment: Full Time

- Contribute to the development of product marketing campaigns across the calendar year through identifying and planning with product and service owners on timing for promotional activities.
- Understands customers needs and priorities and can address these with targeted, integrated, multichannel product marketing campaigns. Works closely with sales and other internal departments as internal partner for marketing communications processes and solutions.
- Liaise with inter-departments to compile product attributes, references and USPs and translate these into project briefs for campaign development
- Identify and translate key USPs into sellable communications and media plans.
- Identify customer segments and demographics that the products are tailored for and ensure that communication and promotional attributes reflects both the audience aspirations, needs and wants and at the same time aligned to the overall Oman Air brand personality.
- Identify channels and method of communication and plan campaigns from ideation to final execution and deployment of messaging
- Overall responsibility for copywriting, storyboarding, translations and preparation of creative briefs to guide creative team to develop assets (images, advertisements, videos).
- Adhere to all corporate marketing and creative parameters and guidelines and standards
- Ensure that marketing campaigns are aligned to the Oman Air brand, at the same time ensure product information is succinct, relevant and emotively connecting with the audience to create interest in buying or consuming a product
- Support on the digital transformation for the rolling out and management of all campaigns
- Ensure that all product information, images and features are communicated across all channels
- Undertake day to day review of work output for product marketing campaigns.
- Monitor and track success in uptake in products and services after campaigns.
- Undertake any other duties as directed by Manager of Marketing Communications and VP Marketing.

Requirements

- Bachelor Degree in Marketing, Behavioural Sciences, Public Relation, Media and Communication and other discipline with 4 years experience in marketing.
- Or Two years college Diploma in marketing communications, business intelligence and other related discipline with 6 years of relevant work experience in marketing management and advertising.

About the Company

Oman Air, the flagship company of the Sultanate of Oman's Civil Aviation sector, commenced operations in 1993. Starting off as a regional player, Oman Air, as Oman's national carrier has witnessed rapid growth in the last 14 years. Oman Air has played a major role in making Muscat a major traffic hub in the Middle East providing a fillip to commercial, industrial and tourism activities.

As a full-fledged commercial airline of Oman, Oman Air has striven to maintain high performance standards in all aspects of its operation. The Oman International Services was established in the year 1970 & later Oman Aviation Services was founded on 1981 to extend services to the other airlines in terms of cargo handling, ground handling etc.

The Oman Air fleet consists of most modern and fuel- efficient aircraft with aesthetically designed interiors. Ultra- modern in-flight service equipment is deployed onboard to improve safety and overall performance. Investment in new technology, planning and product innovation has propelled Oman Air to the forefront of the aviation industry.

Get personalised updates on latest vacancies
Job Alerts by Email
  • Personalised updates on latest career opportunities
  • Insights on hiring and employment activity in your industry
  • Typically sent twice a month