Advance Certificate in Digital Marketing

Give your career a boost with the well-recognised Global Edulink Advanced Digital Marketing Training Course. Global Edulink, as a leading professional courses provider in the UK, this training course allows you to enhance your Digital marketing skills and prove to employers and recruiters that you're able to provide Digital marketing duties to the highest standards.

With flexible study times of online learning, apply today to easily gain the skills needed to be a successful Digital marketer and gain highly paid employment today.

Our online programme is well designed that you feel same as you are in the classroom. 24/7 Mentor support service, reading and study materials, online study platform, and forum build your confidence to study well and guide you to get good results and it secures your qualification.

This entry-level course typically attracts attendees looking to develop an understanding of the dynamic world of digital marketing.

The course is designed to give learners a rapid boost to their knowledge of digital marketing strategy and techniques covering a broad set of disciplines. The approach is practical and straight-talking with case studies to bring the theory to life.

CPD & iAP

COURSE CURRICULUM:

INTRODUCTION

• Introduction

DIGITAL MARKETING STRATEGY

• The importance of defining three strategies
• Building a business strategy
• Building a brand strategy
• Building a marketing strategy

EXPLORING DIGITAL MARKETING

• Definitions and terminology
• Components of digital marketing
• The digital marketing landscape

STARTING WITH THE WEBSITE

• What makes a website effective?
• Choosing a domain name
• Selecting a designer or developer
• Building a site yourself
• Making your website convert
• Creating engaging web copy
• Choosing responsive design
• Installing Google Tag Manager

FOUNDATIONS OF ANALYTICS

• Introduction to measuring data
• How online analytics work
• Using goal and event tracking
• Looking at a conversion funnel
• Defining your key performance indicators (KPIs)
• A look at attribution models

SEARCH ENGINE OPTIMIZATION

• How SEO works
• Essential optimization techniques
• Conducting keyword research
• Crafting a content strategy
• Leveraging local SEO
• Choosing to hire a professional

SEARCH AND DISPLAY MARKETING

• Introduction to search and display
• Launch text search ads
• Launch display search ads
• Deciding to use remarketing
• Succeeding at search and display marketing

SOCIAL MEDIA MARKETING

• Building a social media marketing plan
• Who`s using social media?

FACEBOOK

• Build my Facebook page
• Building Your Audience
• Facebook Post and Integrating with Audience
• Promoting the Business on Facebook
• Advance features and managing page

TWITTER

• Introduction to Twitter
• Connecting & Twitting
• Advertising on Twitter

YOUTUBE

• Introduction to YouTube
• Marketing on YouTube
• Working with YouTube Channel
• Advertising on YouTube

LINKEDIN

• Introduction to LinkedIn
• Finding and Engaging with your Audience
• Create and Marketing with Your Company LinkedIn Page
• Recruitment with LinkedIn

PINTEREST

• Create a Pinterest Business Account
• Improving Pinterest Presense
• Analyse the Performance of Pinterest

VIDEO MARKETING

• The impact of video marketing
• Getting started with video marketing
• Creating compelling content
• Promoting videos on YouTube
• Meaningful video marketing metrics

EMAIL MARKETING

• Understanding email marketing
• Creating an email marketing plan
• Tools to launch successful campaigns
• Measuring the success of email

CONTENT MARKETING

• What is content marketing?
• Creating a content planning model
• Setting up a blog

MOBILE MARKETING

• The mobile marketing landscape
• Mobile applications

EXPANDING YOUR DIGITAL MARKETING SKILLS

• Running A/B marketing tests
• A look into affiliate marketing

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